Buyer intent keywords are search queries that contain language demonstrating that the person searching is in an active purchasing mindset. They indicate a readiness and intent to buy something related to that keyword search.
Buyer intent keywords are the unicorn of digital marketing – they help you get your offers in front of prospects when they are actively looking to make a purchase in your niche. Understanding these terms provides the intelligence needed to drive highly qualified traffic that converts.
What are Buyer Intent Keywords?

Buyer intent keywords are search queries containing language that demonstrates a readiness to buy. For example, “where to buy Copper Fit knee brace” signals commercial intent versus just informational research around knee braces.
These special keywords set themselves apart by clearly indicating that searchers aren’t just passively browsing, but actively evaluating options on making a transaction related to your offers. Identifying these terms allows targeting both cold and hot traffic simultaneously.
Benefits of Using Buyer Intent Keywords

Optimizing your digital marketing efforts around buyer intent keywords provides tremendous value across a number of key areas including increased conversions, improved marketing ROI, higher lead quality, and more relevant targeting.
Increased Conversion Rates
The primary benefit of leveraging buyer intent keywords is substantially higher conversion rates.
When you target keywords that clearly demonstrate commercial intent or readiness to purchase, you put your offers in front of the hottest traffic – searchers who have signaled they want to buy in your niche.
Getting your business before these willing and eager purchasers translates directly into lifted sales and lead gen numbers. The further down the funnel the customers are, the more primed for conversion they become. You effectively shorten the runway to purchase.
Improved Marketing ROI
Another major upside of intense focus on buyer intent within paid and organic campaigns is realizing a greater return on your marketing dollars. The targeting precision increases efficiency significantly.
As conversions ramp up from connecting with warm, purchase-ready visitors, your cost per acquisition and sale goes down. When you factor in the lifetime value of converted customers, dedicating a budget to rank for the exact phrases potential buyers use demonstrates much wiser spend.
Higher Quality Leads
Not all website traffic and leads are created equal when it comes to actual revenue potential. By sculpting your efforts around keywords showing commercial intent, you bring in visitors who are more likely to convert and who ultimately provide higher customer LTVs.
In a way, Google hands you qualified leads on a silver platter – you simply need to focus on attracting and capturing that demand. These visitors self-identify through actual search queries, no guessing required on your part. Targeting this demand produces better results.
More Relevant Targeting
Optimizing for buyer keywords also makes all your targeting across channels more relevant and precisely aligned to searcher intent. Your landing pages, display ads, social media marketing, and broader content strategy all become focused on matching explicit intent shown in keywords.
Instead of taking a spray and pray approach, you can create highly tailored messaging and experiences. This relevance lifts engagement metrics like click through rate and time on site. When you demonstrate truly addressing searcher needs, performance lifts across the board.
The Four Types of Buyer Intent Keywords

There are four core categories of buyer intent keywords that provide signals into user intent at different stages of the buyer’s journey:
1. Informational Keywords
Informational keywords appear during the initial research phase when prospects are looking to learn more about a product or service. Queries like “knee brace types compared” and “Copper Fit pro reviews” demonstrate someone educating themselves on the topic.
Targeting informational keywords allows you to attract cold traffic and guide them into your funnel by answering their questions around knee braces. You position your brand as an authority providing comprehensive educational content.
As searchers become more familiar with the category, they progress to more comparison-oriented keywords.
2. Navigational Keywords
Navigational buyer keywords contain specific brand names that users have identified as offering potential solutions. Some examples are “Copper Fit website” and “where to buy Copper Fit products”.
These keywords present a great opportunity to promote your brand pages and offerings to visitors actively seeking you out. Ensuring positive page speed and on-site experience is key for capitalizing on this existing brand interest.
Provide easy access to product listings, pricing, and purchase options catered to these warm leads.
3. Commercial Keywords
At this point, prospects start evaluating deals and discounts around particular products such as “Copper Fit knee sleeve deals” and “coupon codes for Copper Fit”.
The introduction of comparison and savings related terms signals rising intent and willingness to purchase. Guide these price-conscious visitors to special promotions and even product alternatives that better match their needs.
Providing options demonstrates your consultative approach while keeping conversion opportunities open.
4. Transactional Keywords
The final category with very urgent intent are transactional keywords like “purchase Copper Fit now” and “get Copper Fit today”.
These terms indicate the prospect knows exactly what they want and are ready to seal the deal immediately. Your goal becomes removing any obstacles to checkout and making the buying process seamless.
Prioritizing security, trust signals, and clear calls to action gives visitors the confidence to complete conversions after making their decisive keyword search queries.
Recognizing these distinct types of buyer keywords allows you to match website experiences to align with visitor intent at every funnel stage for greater conversion lift.
Finding Buyer Intent Keywords

Identifying the very best buyer intent keywords to drive qualified traffic and conversions for your business requires comprehensive discovery work across multiple fronts. Here are the most effective approaches:
Keyword Research Tools
Leverage modern keyword research software like Ahrefs, Semrush and Google Keyword Planner to surface large volumes of potential high-converting keywords related to your niche.
These powerful tools tap into massive search query data sets from sources like Google and YouTube.
They provide crucial search volume metrics – showing the approximate average monthly searches for given keywords globally and locally. Identify terms with sufficient volume to warrant prioritization.
The tools also surface historical trends on search volumes over time. This allows you to capitalize on rising queries and seasonality-based peaks.
Evaluate metrics like competing paid ad difficulty scores to estimate the level of effort required for first page ranking. Factor this into deciding budget allocation across keywords.
Enable expanded match types to uncover long-tail keyword variations containing your core terms. Long-tail buyer keywords represent hidden gems with lower competition but commercial intent value.
Filter explicitly for keywords demonstrating commercial intent using precise operators like Ahrefs’ “Transactional” filter. Zero in on high-potential transactional and informational keywords.
Export these targeted, vetted buyer keyword variations – hundreds of relevant, high-intent keywords to embed into your funnels. Integrate them into landing page copy, ads, and core site content for improved conversion rates.
Actively tracking performance over time shows which exact match buyer keywords truly drive valuable conversions vs. leaving opportunity on the table. Refine your keyword list accordingly.
The combination of extensive data sets and smart filtering makes modern keyword research tools invaluable for uncovering convertible buyer keyword gems.
Analytics Review
Dive into your analytics platforms like Google Analytics and Google Ads to uncover which existing terms visitors used to find your site saw the most conversions historically.
These proven keywords clearly resonate for turning searchers into buyers. Expand SEM and SEO optimization around these winning phrases.
Competitor Analysis
Studying what keyword terms rival businesses in your niche target through paid ads, landing pages, and organic content can reveal valuable buyer intent keywords already resonating with converters.
Use keyword analysis tools to uncover terms driving traffic to competitor website pages and product listings. Monitor AdWords competitors Identify their core moneymaker keywords as well as closely related long-tail varieties.
For categories with established marquee products, mirroring successful peers’ targeting around commercial search queries often pays dividends. If “canon 5d mark iv bundle deals” is working for multiple camera gear sites, it likely indicates buyer search behavior for that item.
You can extract smart takeaways from competitors’ conversion-focused keyword strategies without directly infringing on their trademarks or copying unique content. Avoid verbatim targeting of:
- Competitor brand names
- Competitor product names
- Competitor taglines
Adhere to trademark law while still capitalizing on validated keyword opportunities others have proven out for buyer searches around shared product names like “Apple iPads” and generic categories like “knee braces”.
Testing and Tracking
Set up dedicated ads and landing pages optimized specifically around priority buyer keywords you uncovered from research. Send targeted paid and organic traffic sources to these pages.
Actively monitor the results – click through rate, cost per click/lead/sale, conversion rate trends over time. Refine targeting toward best performers based on hard data.
Digging for diamonds requires rolling up your sleeves across research tools, studying analytics, checking competitors, and actively testing high-potential keywords. But uncovering high-converting buyer terms pays rewards for years via qualified traffic.
200 Buyer Intent Keywords For 2024 that You Can Use to Increase Your Sales
- Affordable pricing
- Biggest sale
- Buy now
- Clearance items
- Compare product models
- Daily deals
- Discount offers
- Ecommerce coupons
- Exclusive seasonal sale
- Final call discount
- Flash sales today
- Free economy shipping
- Gift with purchase
- Hot new releases
- Inventory blowout
- Limited edition gear
- Low price guarantee
- Markdown prices
- Must buy now
- New markdowns today
- Online only pricing
- Pre-holiday sales
- Promo codes today
- Running out fast
- Save up to 50% off
- Selling fast
- Shop all discounts here
- Special 24 hour sale
- Summer sale prices
- Unadvertised offers
- Volume discounts
- Warehouse clearance
- Free returns guarantee
- Buyer’s guide
- Customer favorites
- Daily last chance deals
- Deals ending soon
- Discount extravaganza
- Doorbuster deal of day
- Easy monthly payments
- Everyday low pricing
- Exclusive VIP access
- Extended holiday hours
- Extra 10% off sales
- Extreme value picks
- First access releases
- Flash Friday frenzy
- Go on, treat yourself
- Join email list today
- Last day for sale prices
- Lightning offers now
- Love your new gear
- Lowest price anywhere
- Made just for you
- Massive blowout event
- New gear, new you
- Night owl deals
- Only hours remain
- Our secret steals
- Outlet clearance frenzy
- Overnight sensations
- Own the look discounts
- Pop-up shop surprises
- Recommended buys
- Stock up and save
- Too good to miss out
- Try risk-free guarantee
- Ultimate summer steals
- Unreal one-day specials
- Up to 85% off best of
- Urgency sale ending
- VIP cardholder deals
- Warehouse specials now
- We pay your sales tax
- Wish list price cuts
- Year-end closeout deals
- You deserve a treat
- Final hours mega deals
- First dibs inventory
- Fitness financial freedom
- Frequent fast discounts
- Future classic designs
- Gear to own 2024
- Gifts for whole family
- Given away practically
- Go-to travel companion
- Golf now luxury prices
- Goodbye old, hello new
- Treat yourself guilt-free
- Half-year highlights sale
- Handpicked hot deals
- Help wanted discounts
- Hidden clearance gems
- Holiday shopping sorted
- Home run offers ending
- Hourly doorcrashers
- Hundreds must go today
- Insanely low prices
- Join exclusive access
- Just drive away leasing
- Last pieces left
- Let our pros install
- Lifetime warranty
- Like finding free money
- Limited doorbuster deal
- Lucky penny deals
- Make us your store
- Massive sale near you
- Mind blowing discounts
- Minute long flash deals
- Missed delivery offers
- Mix n match combos
- Mobile steals unleashed
- Must exit inventory
- Mystery coupon revealed
- Necessary upgrades made easy
- Never seen savings
- New household essentials
- Nighttime online specials
- Obsessed with these
- Off-price deals unlocked
- Omg wow deals here
- One week flash event
- Online exclusives today
- Outrageous limited offers
- Overjoyed customers say
- Own your own business now
- Oxygen level luxury deals
- Popular patios for summer fun
- Post holiday price plunge
- Power shopper rewards await
- Pre-pre-holiday deals
- Prices cut dramatically
- Pro tips included free
- Put dreams on sale terms
- Rate perfect after purchase
- Ready for 2024 resolution
- Recommend us raving fans
- Restock your favorites now
- Returns extended til Feb
- Run here first thing deals
- Schools out mega sale
- Secret VIP night deals
- See site for details
- Share how you save hashtag
- Shockingly affordable devices
- Shop expert staff faves
- Shop fresh deals daily
- Shop influencer top picks
- Shop small win big sale
- Shop today or lose out
- Shops opening near you soon
- Sign in to see lower prices
- Skip no payments til Spring
- Slash prices instantly
- Slightly imperfect specials
- Sneak in our secret site
- Solutions for every budget
- Speed demons checkout deals
- Spend n save rewards pile up
- Staff obsessed finds
- Status symbol price cuts
- Stay healthy in stock alerts
- Steal their exact look less $
- Steals deals sent to you
- Stockroom uncovered deals
- Store hours extended deals
- Students save crazy here
- Stuff dreams made of sale
- Style stars copy for less
- Summer fun family deals
- Summer of a lifetime deals
- Super secret sales each hour
- Surprise bonus deal revealed
- SWIPE to reveal deals
- SWIPE up to unlock lowest price
- Take an extra 50% off deals
- Tax time relief deals here
- Teachers crazy low prices
- This or that choose fast
- Thousands lost pounds with this
- Tik tok made me buy it sale
- Timed limited quantity deals
- Tiny deals just for you
- Tip: buy more n save more
- Top customer questions
- Treat yourself to our treats
- Try before you deny guarantees
- Two year price freeze
- Unadvertised free gift may apply
- Unbeatable new member deals
- Undervalued gems on sale now
- Unexpected lucky cart deals
- Unfurnished apartments deals
- Ungodly good limited deals
- Uncover our best kept secrets
- Under $100 luxury gifts
- Unique rare items discounted
- Unlock resort level relaxation
- Unnecessarily long sale
Conclusion
Effectively leveraging keywords that clearly demonstrate buyer intent provides a major strategic advantage for driving qualified traffic and higher conversion rates.
Matching your website content, product pages, and messaging to align with visitor intent at various stages gives you an intelligence edge on the competition. You create more cohesive experiences that speak directly to exactly what information searchers are seeking during their research.
Continuously uncovering new buyer intent keywords allows you to expand your reach and awareness among cold traffic just entering your funnel while also capturing qualified visitors ready to convert. Balance education-based content with conversion-focused pages tailored to keywords at each stage.