Poor Content Can be a Setback for Your Business
Gone are the days of formatted emails, run-of-the-mill guest posts, and traditional “Point A to Point B Articles for links.” Google is turning a new leaf; you’ll have to be smart as well.
Today, you’ll have to double down on digital content marketing and you need to do it the right way. Poorly tailored marketing content won’t make customers bat an eye at your business. Besides, you will lose whatever brand value you have.
You need authentic and link-worthy content for your marketing campaigns. Only thorough marketing strategy and a bunch of capable people can help you build trust, improve conversions, and get to more customers. This is where we come in!
Our Content Marketing Services Have Got Your Covered from A to Z
We believe a business should set up multiple content streams to target audiences from all platforms. To support this core strategy, we have built a team strong enough to produce quality content for every niche in all forms.
At Desire Marketing, we cater our clients with the following services:
Copywriting
Copywriting is the bread and butter of branding your business. A good copy grabs attention, creates intrigue, and helps people opt for the service(s) people provide. A well-composed copy reflects your company motto and promotes brand recognition.
We use persuasive words to pull off a compelling piece that turns prospects into customers.
Blogs
Uploading Informative blog posts regularly can attract potential customers. We implement SEO tricks on each blog so your business can outrank your competition on SERP. Blog contents encourage readers to subscribe to a service or buy a product.
That’s why, proper planning is crucial for any niche. We have dedicated data miners who research a topic, compile a file with necessary links and tidbits, and send the file for writers to check and verify. Writers double-check the data and write factually correct, error-free articles.
Whitepaper
Expert analysis and opinion on industry practices and trends can establish an authority over your business. White papers are unbeatable ways to build trust and credentials.
At Desire Marketing, we connect to industry experts for insights on your behalf and publish the papers with your brand name on it. This gives our clients quality exposure and some well-deserved digital PR boost.
eBooks
Though eBooks drive negligible traffic to your business, we still strongly advise you to choose this form of content. Our experience tells us you can gain high-ticket and loyal customers through information-rich, easy-to-digest books and booklets on various topics and niches.
Desire Marketing Expertly pairs up blog posts and eBooks as a part of an effective digital marketing campaign and lead magnets for our clients.
Case Studies
Actions speak louder than words. Showcasing your clients’ success stories will make your service more convincing and trustworthy. This is why we interview our clients, collect data, write case studies in a tone that suits their businesses, and befits their brand.
We approach the case studies with critical analysis and customer-centered storytelling so that potential buyers get valuable insights into what to expect.
Podcast
The podcast industry is booming. Inviting the industry’s Top Gs and sharing the mic with them will prove your expertise. This boosts your brand authority and conveys your perceived values to your receptive listeners.
This is where Desire Marketing Steps in. We plan the podcast, interview our clients, select questions that reflect their brand, and prioritize objectivity for our content marketing campaign involving a podcast.
Social Media
We take pride in running social media campaigns and engage with more potential customers and improve conversion rates. It can amplify the online presence and boost sales by distributing the content to a wider audience.
Graphics
We believe infographics and custom designs show that the business really cares about the customers. Hence, we regularly post infographics and visual content on our blog and social media. We utilize Pinterest to drive heavy traffic to your website.
Videos
Short and long-form video content is smashing the marketing and advertising industry. A well-polished reel script can compact your sales pitch in only 30 seconds. We use video formats to create an appeal for your products to a larger audience.
A Glimpse of How We Offer Our Content Marketing Services
At Desire Marketing, we do not over-promise or oversell a service. We have a reputation for sticking to our words, and if anything, we out deliver than we promise.
Here is how our expert team works on any content marketing assignment:
Deep Researching Your Business
Our journey starts by learning the background of your business and understanding your motto. We believe a backstory is crucial to create a bigger impact. Your vision and objectives help us position your brand image and execute the content accordingly.
Identifying Target Audience
We ask intensively about three basic objectives (business, marketing, and SEO) of your company. It allows us to understand your problem proposition better and identify your targeted customers.
Figure Out the Gap
Our core team studies your marketing tactics to this date and compares them to your competitors. Moreover, advertising must fit the time. Thus, we keep an eye on any trend in the market to figure out the gap. Historical data, along with the recent findings, help us spot your weak points.
Idea Generation and Crafting Contents
Reviews of the competitive marketplace and analyzed data of your existing assets let us define your brand image. We now move to the conversations on how you position your company in the audience’s mindset. Next, our creative team uses statistical data and marketing psychological tricks to produce striking and persuasive content to attract more customers.
Execute The Plan
Once the content is handcrafted, it moves to the quality inspection section. Here, our team scrutinizes the piece and hands it over to the marketing and SEO department. The senior at the desk will give the content a final touch and run it by the client before publishing it on the targeted platforms.
Guaranteed Benefits from Our Content Marketing Services
Content marketing is not a hoax, and we do not oversell our services. Our previous and existing clients have met their desired outcomes sooner than expected. You will avail of the following benefits from our campaigns:
Genuine Business Leads
Our content and social media campaigns are designed to encourage the audience to be more interactive. We offer free eBooks, newsletters, and podcasts regularly to keep potential clients to stay in touch with us. The free stuff is an excellent tool to collect valid emails and user information on targeted audiences.
High Traffic To Your Website
While generating content, we prioritize Google’s EEAT format. Our well-executed marketing strategy drives substantial organic traffic to your website. This will automatically lead to more traffic.
Anchored Your Brand Credentials
The online marketplace is overcrowded. A persuasive content creation approach can make your business stand out. Our marketing strategy and high-quality content let you build a positive and authoritative brand image in the industry.
A Loyal Customer Base
We design each content to resolve a specific question or problem customers are facing. The information and guide shared through our blogs, newsletters, white papers, videos, or podcasts come in handy for the audiences. It builds a sense of trust in the receiving end, and the party actively searches you up.
Higher Conversion Rate
Once we establish a credential for your business and drive more traffic, the conversion rate goes up automatically. With an inexperienced team, it may take years to hit the moderate conversion numbers. But at Desire Marketing, our conversion-orientated content works like a charm to convert the audiences into customers.
Earning Chunky Revenue
We produce content customized according to your business and relevant to your audience. With higher traffic and conversion rates, you will have increased sales and more revenues on your way.
Why Should You Give Us Your Business?
You can boost your business objectives and rush your online success with useful and optimized content. In this digital era, agencies that provide content marketing services are more than available. Yet, we can proudly say that Desire Marketing stands out because we do not follow the stereotypical norms of success. Here is what we do differently at Desire Marketing.
We Are 100% Transparent
At Desire Marketing, we believe in transparency. From the moment you connect with us to the end of our assignment, you will get weekly updates and monthly reports on everything. Plus, we have regular meetings with our clients and run everything through them.
You Are Our Top Priority!
Technically, we get on board only when the company believes in communication and long-term goals. Sorry if we sound picky, but we work with fewer clients and go all-in for them. It ensures that each of our clients receives a premium service at a reasonable rate.
We Explore All Possibilities
Well, we are only stubborn about keeping our promises. Regarding idea generation, we are always open to positive input and criticism. We boast about our in-house expert teams. Even these industry professionals are flexible and eager to brainstorm with you.
We Satisfy the Clients
Don’t worry. We will not ghost you after delivering the assignment. As I said, we always aim for the extra. With your permission, we will deploy multi-faceted marketing strategies and digital PR tactics to promote the content. A team is dedicated to auditing the published content and coming up with analysis to improve the quality.
Frequently Asked Questions
What is content marketing, and how does it work?
Content marketing involves producing unique online materials in order to promote a business directly or indirectly. This is an inbound approach to attract more eyes to a particular product or resource. Agencies and companies come up with catchy ideas and transform them into written or visual content to market their business.
What type of content do you deliver?
At Desire Marketing, we cover almost all types of content. To be more specific, we will deliver web articles, sales copy, white papers, eBooks, short videos, long videos, podcasts, social media campaigns, and case studies.
How do we communicate with your team?
If you are interested in our services, shoot us a message from the ‘Contact Us’ section. Then leave the rest on us. We will reach out to you soon and schedule a meeting for further discussion.