Why Do You Need Real Estate SEO Services?
According to the National Association of Realtors report, almost 41% of home buyers first search for a property online. Considering the digital outburst, the percentage will only increase in the near future.
You are missing almost 41% of potential customers if you have zero online visibility.
Besides, not being available on Google affects your revenue and is a red flag for creating brand awareness. Real estate SEO services can eliminate all these concerns and spruce up the digital appeal of your agency.
Here are more reasons why you should invest in real estate SEO services:
Higher Online Visibility & Brand Exposure
A report says 75% of users never go past the first page while browsing. Hence, the SEO goal of optimizing your real estate website is to rank it on the first page.
It makes your business visible to your targeted audience and creates brand value. Outranking competitors on SERP also increases the traffic on the website, building its credibility with Google.
More Genuine Client Leads
With SEO services, your website will rank in relevant categories, reaching out to people who are looking for real estate. Luring them to your webpage and answering their questions gives you an authoritative position. You can collect genuine leads through this channel and get in touch with the clients via phone call/ email.
Increased Return on Minimum Investment
Offline real estate businesses rely on ads and word-of-mouth promotions. You can cut the cost with SEO services. An optimized website with helpful content attracts a high ticket and loyal customer base.
What Do We Offer as Part of Real Estate SEO Services at Desire Marketing?
We offer A to Z SEO solutions for real estate companies and independent brokers. Our services include:
In-Depth Site Audit
We run a thorough, in-depth audit of our client’s websites. Under this service, we conduct a site and competitor analysis. This approach helps us define your goals and shortcomings. Later, we design an SEO roadmap for your website that can double your business growth.
Keyword Research & Optimization
Proper keyword research and integration help your real estate business appear in relevant searches. Our SEO experts utilize a unique strategy to find the right keywords for your website. They also optimize these keywords to drive more organic traffic by ranking the website.
Content SEO
As part of the SEO strategy, publishing relevant content to the website is crucial. Informative blog posts, videos, and newsletters bring organic traffic to your webpage and generate genuine leads. Sharing expert real estate knowledge on the page will build trust and credibility for your brand. This will encourage the customers to rely on you and your company.
Link Building & Audit
Generating backlinks is a genuine strategy to rank on Google and boost website traffic. Our in-house team has a well-built channel that can deliver high-quality and authoritative links to your site. Besides, our link audit team monitors your backlink profile regularly and eliminates any spammy links if necessary.
On-Page SEO
Contents lose value without keyword integration. So, with our on-page SEO service, we optimize the title tags, meta heads, links and content for the search engine. Now, the contents appear higher in SERP and are more visible to the targeted audience.
Robots.txt File Optimization
Optimizing the robots.txt file prevents the unwanted de-indexing of the website. It also ensures that Google does not overload your website, harming your current SERP ranking.
Local SEO
Businesses like real estate thrive when you focus on local SEO. This special SEO focuses on flagging your company in its service location. As a result, the business receives community attention and more guaranteed sales.
For local SEO, we add location pages, opening hours and basic queries regarding the business to help the visitors. We also optimize the map pack for the company and list it in the local directories.
Lead tracking
Genuine leads are like gold in the real estate business. With SEO and campaigns, we can collect real client data. Later, the information can be used to reach out to customers via online or offline channels. You can increase your growth with this lead-tracking strategy.
Technical SEO
Websites can lose their rank and even clients because of minor technical issues. For example, neither Google nor visitors enjoy a slow web page. Similarly, a site that is not optimized for mobile devices is missing out on major customers. Under technical SEO, we take care of these inconveniences.
Ads and Campaigns
Our experience tells us that social media campaigns and online ads double and even triple the revenue within a short period. We will run online campaigns on your behalf to promote your business and increase brand awareness.
Your Benefits from Real Estate SEO Services
Investing in real estate SEO support is a real win for companies and brokers. After this service, you can expect:
More Foot Traffic
Your website will be more visible and ranking on SERP. This brings more organic traffic to the site with service queries. You can fix meetings with these potential clients to discuss more on their interests.
Improved Brand Value
Publishing your expert opinion builds a sense of trust in the visitor’s mind and gives your site credibility. Your brand reputation will improve once the site ranks in the search results. Running campaigns alongside the SEO service creates brand recognition in the local and international community.
Increased Revenue
Offline ads and campaigns require a hefty investment. SEO services are quite reasonable compared to that. If you consider the return on the investment, you will definitely be in a winning position.
Win Against the Competitors
It takes years to build a position in the real estate industry. SEO services can reduce the timeline considerably. You can outrank your competitors both online and in the local community.
Desire Marketing Is the Right Place for Real Estate SEO Services Because
At Desire Marketing, we take pride in what we do. Once you hire us, we will work as your extended team, not as an outsider SEO company. Some more reasons why you should give us the business are,
We Go All in with The Clients
At Desire Marketing, we are dedicated to every assignment we receive, regardless of the ticket size. We assign a team who will solely work on your project.
We Offer Customized Packages
In our agency, we have no intention of looting our clients. We allow them to tailor the services to their requirements and charge them accordingly.
We Never Overcharge
Our pricing is competitive and reasonable for both small and big real estate companies. We believe in transparency and add a detailed bill for your understanding.
We have A Team of SEO Geeks
Desire Marketing is famous for its in-house SEO team. We have industry experts working with us who know the ins and outs of this Google game. Hiring us means your business is in safe hands.
We Report Regularly
There is no middleman in Desire Marketing, meaning you talk to your project head directly. We conduct regular meetings and report updates daily. Hence, the clients are always in the loop with us.
We Believe in Results
At Desire Marketing, the expertise speaks for itself. We have handled countless SEO projects, most of which have been successful. Our SEO geeks know their business, and they excel at it.
Frequently Asked Questions
Can Real Estate SEO Help Agents and Brokers Find New Clients?
Real estate SEO services are designed in a way to collect genuine client leads. Agents and brokers can utilize the data to generate sales. Besides, websites ranked for relevant services reach a mass audience, who can be potential clients.
Do You Guarantee Results?
No SEO agency can guarantee you success. But considering our history, we can assure you that we have a clean track record and all our clients are satisfied with the results. Please review our case studies to confirm the success stories.
Can You Help a Real Estate Agency With Multiple Locations?
We can add multiple locations to your website without changing the mainframe. Our SEO experts will create new web pages, each for an individual location, and optimize them accordingly. Please request a local SEO package if you need this service.
How Much Does Real Estate SEO Service Cost?
The price depends on the services you select. At Desire Marketing, we offer customized packages, so the cost varies. However, we can assure you that our service plans are reasonable for both companies and individual brokers.
How Long Does It Take to See Changes with Real Estate SEO Services?
Building authority and brand recognition with real estate SEO is an intensive and time-consuming process. You will see initial progress within 3 months, and within 6 months, you will witness a growth momentum. Within a year, you will have an established brand under your name.