How Link Building Figures into B2B Businesses and Their Marketing?
Search engines like Google rely on a number of factors in ranking websites. Among them, the cumulative collection of the backlinks (often called a backlink profile) that redirect to your website is incredibly crucial.
The quality of your backlink profile says a lot about your online presence, trustworthiness, and credibility in the industry. Consequently, this affects your visibility and rankings in SERPs.
Link-building uses different approaches to boost the number of said backlinks. While the importance of link-building is evident for all forms of businesses, B2B businesses remain quite unique even then.
Why Link-Building Matters for B2B Businesses
Here’s why a B2B business especially needs to utilize link-building strategies.
Unique Target Demographic
Unlike B2C brands, which provide or sell their services directly to consumers, B2B brands work with bigger entities. Their clientele usually includes other organizations, brands, or businesses.
Therefore, the target demographic of a B2B business requires a different approach. The sales and revenue stakes are higher, so you need an even better presence and authority in the industry.
Additionally, such businesses often rely on how well your brand can build networks and relationships. Networking in such a competitive industry requires you to have a strong, reputable position, which link-building can offer.
Different Sales Cycles
Businesses often have a much longer and more complex sales cycle in contrast to typical consumers. The stakes are higher, but the number of complex steps and decision-making processes involved is just as high.
Consequently, this requires a significantly higher trustworthiness and credibility within the industry. Along with a faster decision-making stage, businesses are more likely to choose a service with a track record and authority.
Specific and Specialized Content Style
Since your target demographic and sales cycles are vastly unique, the content style has to adapt, too. Content geared toward businesses has to be much more specialized and insightful. This is crucial both for a stronger backlink profile and to attract businesses.
This specialization only reaches its full potential when you develop content with the backlink profile in mind. That’s where link-building can help your B2B brand grow.
Our B2b Link-Building Strategies
Desire Marketing utilizes a host of strategies for best results.
In-Depth, Link-Worthy Content
The first step to getting more backlinks is creating high-quality content for your website. Other websites are likelier to link to your website if it provides unique value and insights. Desire Marketing’s specialized teams for research, marketing, and writing first focus on that.
We’ll find the high-performing, relevant keywords and develop high-quality content on that. Such well-researched content naturally attracts backlinks for B2B websites and pushes their visibility higher.
Secondly, we optimize your existing content to ensure they’re worth linking. Depending on the content’s requirements, this may include slight modifications to large makeovers.
Guest Blogging
Getting your insights and specialty visible to other websites and search engines is vital for link building. Guest blogging on other websites is an effective way of achieving that.
We’ll first list a number of ideal blogs and publications whose links can benefit you. Then, we’ll develop unique and valuable content that is relevant to your niche and competition. Finally, we’ll pitch the content to said blogs for publication.
Blogging for such websites benefits both the blog and your website while creating a vital network.
Niche Edits
Niche editing or link insertion refers to inserting your links into pre-existing, authoritative content. Since these blogs already have a decent following, you start seeing the benefits of niche edits much quicker.
Of course, this approach requires proper placement of the backlinks. We’ll develop the linking strategies and create additional content surrounding your link to help make it fit better. This increases the likelihood of link redirections.
Brand Mentions and Broken Link Building
Unlinked brand mentions are where your brand name is mentioned but isn’t linked. Desire Marketing looks for any of such instances and reaches out to the domains to link them to you. This is a simple but surefire way of strengthening your backlink profile.
Additionally, we’ll reach out if a website or blog has broken links for content relevant to yours. This allows us to replace those links with your content, which also benefits the target websites.
Outreach Services
As mentioned, networking is absolutely vital for a B2B business. This helps the backlink profile and puts you on the map for other businesses and potential customers.
Desire Marketing relies on its dedicated outreach team that lists and researches relevant sites and domains for you. Afterward, we’ll reach out to them and pitch them, which can help build potential relationships. Such outreach services build lasting results and networks that a B2B business needs to rely on.
Benefits of Link-Building for B2B Businesses
Link building can offer you numerous significant benefits.
Increased Referral Traffic
The fundamental benefit of link-building is the backlinks. Since you place these links on reputed websites with decent organic traffic, you also gain traction from their readers.
This results in users clicking on the backlinks, garnering referral traffic for your website. This traffic can be significant depending on the sites you receive it from.
Higher SERP Rankings and Organic Traffic
Link-building provides your website with a stronger backlink profile. This gives search engines a stamp of credibility on your behalf, as it’s a crucial metric in determining a website’s quality and significance in a niche.
Consequently, Google is likelier to reward a website by ranking it higher in Search Engine Result Pages (SERPs). Higher rankings mean organic traffic, which is a website’s next big concern.
A higher rate of organic traffic itself is a positive sign for search engines. As a result, this acts as a positive chain for your website, which then again boosts the SEO rankings and performances.
Exposure and Credibility in the Industry
B2B businesses require significantly higher credibility due to their larger expenditure and longer cycles. Link-building can provide crucial help with that.
- Firstly, placing your backlinks on relevant and reputed websites means it’s visible to their user base. Since those audiences are focused and usually belong to your target, you gain significantly higher exposure and presence in the industry.
- Higher SEO performances and rankings are vital metrics for readers and potential customers. Since link-building can boost those numbers for you, it can make your business much more trustworthy to other brands and businesses.
Expanding Your Networks and Relationships
Once again, B2B services aren’t as frequent or small as your run-of-the-mill services. As a result, networks are often a crucial factor in judging a business’ quality.
Link-building often involves outreach, pitching, or guest blogging services. All of this helps establish a strong connection between your website and the other reputed ones within the industry. Consequently, this network of websites can help you garner better exposure, higher traffic, and higher sales and ROI.
Improved DA and DR
Domain Authority (DA) and Domain Rating (DR) are two scoring metrics developed by Moz and Ahrefs. These scores are some of the best signifiers of a website’s backlink performance and quality.
Link-building can directly influence these scores and push them higher. And since they provide a solid judgment of your website’s quality in search engines’ eyes, link-building is undoubtedly worthwhile for stronger domain strength.
Your Experience with Desire Marketing’s B2b Link Building Service
Our services rely on a three-pronged approach:
Research and Strategizing
The first step involves research and strategizing. Once you approach Desire Marketing, we do in-depth research on your industry, the surrounding competition, and your current KPIs and performances.
From there, we’ll design the ideal strategy for your B2B business. Each step we take is custom-tailored for your brand and its requirements. As a result, the link-building process can be quicker and more efficient results than generalized approaches.
Development and Implementation
In this stage, we begin working on the content, creating pitches for other websites, and implementing them. This is a multi-stepped process where all our teams work in parallel for quicker results.
At the same time, we keep an eye on the changes that occur during the link-building process. This helps us make any necessary changes to the strategies whenever required.
Monitoring and Reporting
Lastly, we’ll closely monitor how the link-building process affects your SEO performance, link profile, or organic traffic. You’ll receive white-label reports from us at reasonable intervals, which helps maintain clear communication. Additionally, you can recommend any changes to the approach when necessary.
Testimonials from Clients
Our Clients Experience with Us – Let Them Speak for Our Quality. Hear what they have to say about their journey of partnering with us and the services we offer!
Why Desire Marketing Over the Rest?
We’re glad you asked.
Efficient and Specialized Teams
Desire Marketing likes to do things in-house. All our planning and decision-making are done through our in-house teams — for research, content strategizing, development, or outreach.
This allows us to control the backlink qualities and create quicker results than the competition. Additionally, these teams allow us to make rapid changes if the need arises.
Highest-Quality, Customizable Backlinks
If you want DR90+ backlinks for a B2B website, we’ve got that for you. If you want backlinks from selected websites, we’ve got that as well.
Each link that we create and implement has to meet specific requirements. Firstly, the domain has to be reputable and maintain steady performance in the past. Additionally, we look at metrics like their Domain Authority, SEO performances, and so forth.
Contextual, Quality Link Placement
Link placement matters. A spammy backlink won’t influence readers or search engines and might end up harming you. Therefore, it’s vital to place each link within a logical context.
Desire Marketing will develop additional surrounding content so that your links make sense and help your backlink profile.
Frequently Asked Questions
How long does link-building take for a B2B website?
The suitable duration for link-building varies drastically. It depends on your website’s current performance, the industry it belongs to, and how high the competition is.
If it’s a niche website with specific B2B services, we’ll require less time to create noticeable results. For highly competitive industries, the required duration is longer to achieve the expected results. This can even go up to a few months in some cases.
Can link-building also help organic traffic other than the backlink profile?
It certainly can. Quality link-building services prove your brand’s quality to search engines. Additionally, it can result in high quantities of referral redirections. These boost the likelihood of ranking higher on Google searches, which boosts your organic traffic.
Is B2B link-building different from conventional link-building?
It often is. B2B services are not the same as other B2C services. The target demographic, business strategies, sales cycles — everything is quite different. Therefore, link-building for B2B websites requires us to take a more focused and specialized approach.