Link Building and Why It Matters for Your Website
Link building essentially involves getting backlinks or redirecting links to your website from another domain. One of the factors search engines like Google consider for ranking and credibility is your backlink profile.
The backlink profile provides a holistic look at the number and quality of the backlinks referring to your domain. As a result, businesses from any niche can benefit from link building. A strong backlink profile can provide benefits like:
Enhanced Brand Awareness
Regardless of your industry, brand awareness is paramount. This acts as the first step in your marketing funnel and plays a crucial role in customer acquisition. Not only does it make your business more recognizable, but it also increases customers’ trust in it.
Furthermore, a consistent presence throughout the industry garners a large follower base. All of this is possible through link building, as it gets your name across the internet through different noteworthy articles and domains.
Increased DA (Domain Authority) and DR (Domain Rating)
Domain Authority and Domain Rating are two of the most tangible metrics to gauge your website’s performance. These scores often reflect Google’s SERP results, meaning they matter.
A significant judgment factor for DA and DR is the quality, quantity, relevance, and diversity of your domain’s backlink profile. Quality link building doesn’t merely get you a higher number of backlinks, but it diversifies your profile and boosts its quality. As a result, link building can directly push your DA and DR scores higher.
Boost in Redirected or Referral Traffic
Link building involves getting your backlinks on reputed and relevant websites of your niche. These domains often have a significant following. Consequently, any article or content mentioning your domain results in more redirections to your website.
Assuming that the backlinks are placed naturally and contextually, this can significantly boost the number of redirected traffic to your website. Additionally, this can increase the chances of conversion and customer acquisition.
Higher Ranks in SERP with Organic Traffic
Link building doesn’t only provide redirected links to you. Google takes a strong backlink profile as a sign of credibility and quality, meaning you’re also likely to rank higher in Search Engine Result Pages.
Having your brand show up in high-performing keywords on SERP can gain you organic traffic like never before. Since users from this traffic are also likelier to find you from relevant keywords, they often result in long-lasting, loyal subscribers or customers.
Increased Return on Investment (ROI)
Everything that link building involves results in a straightforward result for businesses — higher Return on Investment, conversion rates, and reduced Customer Acquisition Costs.
As your business becomes more recognizable in the niche, you get more focused and relevant traffic, resulting in higher conversion rates and eventual revenues.
The Research Phase
Once a business or client approaches us, we first aim to understand it and its requirements. This includes the business, the industry it belongs to, its target audience, and the existing competition.
Doing so allows us to gain a clear picture of what your brand requires for a stronger backlink profile. Additionally, we develop strategies for link building, list the Key Performance Indexes, and focus on high-performing keywords and SEO metrics.
Development and Optimization
In this step, the plans go into action. Our teams work in parallel to implement each step — developing and optimizing the content, outreaching different websites and bloggers, and taking technical SEO steps.
Our goal is to make this step as efficient and foolproof as possible, so that we can get you to the results ASAP. The entire process is custom-tailored to your business and its requirements.
Implementation and Quality Monitoring
Once we’ve gone through the necessary steps, we’ll move on to implementing the changes. The guest posts and other content go live along with the backlinks, and so will the content on your domain.
After implementing everything, we closely monitor the metrics and performance of the website. This includes changes in your SEO performances, Domain Authority or Rating, organic traffic, SERP rankings, and other metrics.
We make any necessary changes to the link building process according to this data. You’ll also receive white-label reports from Desire Marketing within specific intervals.
Our Strategies to Link Building
While link building involves some familiar strategies, the devil is in the details.
Content Is King
No matter the niche, content always takes the front seat for a strong link profile. Desire Marketing puts significant focus on content through multiple aspects.
Optimizing Existing Content
Quality content is what makes a website worth linking. Hence, if your website has existing content, our specialist team of writers will first optimize it. Our editing process will make your content more detailed, engaging, and impactful to the niche.
This process makes it easier for other domains to link back to your website naturally.
Developing New Content
Creating in-depth content that offers value to readers in your niche is always beneficial. We’ll analyze the content gap, list high-performing keywords, and plan out new content for your website.
Even without link building, such quality content ranks you higher and pushes your organic traffic through the roof. In addition to the backlinks, these become a valuable resource for a domain.
Niche Edits or Link Insertion
Existing, authoritative content can be handy if you can place backlinks in them. They already rank high and have a decent reader base. Niche editing involves getting your backlinks naturally placed within a high-quality article.
Naturally is the keyword here, as we make sure that your links are contextually in place. Our content writing team will even develop additional content to help the backlink stay in place. This makes visitors likelier to click on your link, thereby enriching your link profile and traffic.
Guest Posting
Creating full-fledged content and posting it on credible and reputed websites is a remarkable way of creating backlinks. Desire Marketing plans out and develops quality content on your behalf and establishes a network with such domains.
Once we’ve developed the content for those domains, we’ll pitch it to them for publication. These backlinks aren’t just author credits, but they include contextual links as well. This results in recognition and credibility for your business in the industry.
HARO (Help a Reporter Out)
Creating a network is always paramount in link building. HARO is a hub that connects specialized brands to reporters looking for expert opinions. Our research teams are always on the lookout for such opportunities so that your website can receive backlinks from authoritative news outlets and publications.
Sites and Publications Our Clients Have Received Mentions From
Thanks to our link-building services, our clients have had their brands mentioned on reputed sites and publications like:
Why Choose Desire Marketing Above the Rest?
The benefits of link building are quite obvious, but why choose our services for your business?
Top-Notch Backlink Quality
Technically, any link redirecting to your domain can be a backlink, but our standards are quite high above. Every backlink we create for you comes from high DR and DA websites with a solid position in the industry and a significant following.
Since these websites don’t throw backlinks left and right, getting your links from them makes a considerable difference as well. Therefore, our backlinks give your backlink profile a bigger push than the rest.
Custom-tailored for You with Constant Monitoring
Each step of our link building process is designed around your business, its requirements, and the industry it’s in. This helps us ensure that every backlink you receive is highly relevant and has a positive result.
Additionally, our teams constantly monitor the results and developments of the link building process. We ensure that the whole process goes smoothly and make any necessary changes whenever it’s required.
Specialized In-House Teams
Your backlinks are only worthwhile when the content, pitching, and networking are all top-notch. Desire Marketing relies on teams of outreach specialists, marketers, content writers, and researchers.
As a result, each step we take comes from years of experience and a deep understanding of the industry. Additionally, having all the teams work together in-house means we can get you the results quickly and efficiently.
Scalable and Affordable
We realize the importance of scaling your link building endeavors up and down depending on the requirements. Doing everything in-house allows us to scale the entire process whenever and however you want it.
Our pricing tiers also follow suit, as they’re reasonable and affordable for everyone — be it a large business or a start-up.
Frequently Asked Questions
Is link building better than alternatives like advertising for visibility?
Absolutely. Advertising only lasts for as long as you pay for it, after which your brand doesn’t receive any additional push. However, quality white-hat link building services are there to stay. The content, backlinks, market presence, and authority that you gain through link building will last much longer than any advertising campaign will.
Can I choose link building strategies for my business?
You certainly can. While we can always provide you with our expert opinion on the matter, we’re also very open to working with your ideas and requirements. If you have certain content or SEO requirements or want to approach only certain domains — we’re here to help! We even offer custom facilities like DR 90+ link building services for the highest customizability.
How long does the whole link building process take?
This depends on a long list of factors. Firstly, if your domain and its content are already optimized, we’ll require less time revamping it. Secondly, if your niche doesn’t have fierce competition, getting you backlinks on authoritative domains also takes us less time. Even then, consistent, high-quality link building takes anywhere from a few weeks to a few months to ensure solid and efficient results.