Understanding HARO and Its Mechanism
Journalists and reporters (or news outlets, by extension) have a massive effect on every niche and industry. Predictably, they often require specialist opinion from experts in different sectors and industries. That’s where HARO comes in.
Help a Reporter Out is a platform that helps you — the brands and businesses — connect with these journalists or reporters. Once journalists put their queries on the platform, experts from relevant industries can pitch their insights to them. These experts need to sign up and are known as “sources” on HARO.
The pitched answers are judged on their merit, and the best ones often earn backlinks and brand mentions on reputed news outlets.
Benefits and Importance of HARO Link Building
Here are the benefits you may receive as a source on HARO:
Reaching a Large, Focused Audience
Most of the queries posted on Help a Reporter Out are highly relevant to certain industries. Therefore, the news they publish is likely to attract readers who share some interest in the industry. This may include invested readers or potential newcomers.
Getting a backlink through your pitch on HARO allows you access to a huge reader base filled with potential customers. While other marketing and link building methods can be highly focused, they’re unlikely to reach such a broad and relevant audience.
That’s why HARO opens up new possibilities in reaching an untapped market through brand mentions and backlinks.
Enhanced Brand Presence and Authority
Many readers get their understanding of an industry from journalists and news outlets. Additionally, the brands they see mentioned in news sources usually tend to be trustworthy and reputable.
Therefore, reaching this massive audience means your brand can claim a significant presence in the industry. That allows you to shape the perception around your brand — placing you as an authority.
Backlinks are beneficial, but brand authority is exceptionally crucial to boost your ranks, lead generation, or sales.
Build Relationships with Established Journalists & Outlets
Once you pitch in to answer journalists’ queries, you slowly build up a network. With more and more activity, they’re likely to contact you on that specific subject.
With time, you build up a strong relationship with outlets and journalists relevant to your industry. This relationship not only increases your exposure and credibility, but it can also result in more backlinks and potentially more lead generation.
Better Traffic and SEO Performance
Getting your backlinks placed in authoritative news media gains you access to a huge audience. This gets you a significant chunk of referral traffic, and readers find your brand mentioned.
Additionally, the backlink profile and the influx of referral traffic send a positive sign to search engines. As a result, you can also rank higher in SERPs and have noticeably better organic traffic. The higher your traffic, the higher the chances of conversions, sales, and improved ROI.
Boosting Your Domain Authority
Domain Authority is a crucial judgment metric to determine a website’s domain strength. It measures the quantity and quality of the backlinks directed to your website. Since quality HARO backlinks have high DA themselves, they benefit your link profile as well.
As this score accurately represents how Google judges your domain, improving your DA is directly beneficial.
Testimonials from Clients
Our Clients Experience with Us – Let Them Speak for Our Quality. Hear what they have to say about their journey of partnering with us and the services we offer!
The HARO Link Building Experience with Desire Marketing
HARO link building is unique from other methods of link building. Here’s how we approach it for you.
Brand Information and Research
Firstly, we compile all the necessary details involving your business/website. This includes setting up your HARO profile as a source, the email addresses we’ll use for outreach, and so forth.
In the second phase, we begin researching your brand and its industry. This allows us to have a clear idea of where your brand identity stands and where it’s the most relevant. Proper research ensures that each backlink we place for you returns the highest possible output.
Constant Monitoring for Opportunities
Once you approach us for link-building purposes, we’ll look at your current KPIs, industry competitors, and SEO performance metrics. Additionally, our team will perform separate in-depth research on your brand’s presence and authority in the niche, along with its tangible performance on search engines.
This allows us to create a detailed list of goals, buyer personas, and KPIs tailored to your requirements. Furthermore, it guarantees clear communication throughout the link-building process.
Content Creation and Pitching
Once we find some relevant queries, we analyze what they require and start planning out the answers/content. After our content writing team is done creating the answers, it moves to the outreach team.
The outreach team sculpts a personalized pitch deck along with the answer and reaches out to the journalists. From there, our outreach team also handles any changes or additions to the pitches, ensuring quality control.
Regular Checks and Outreach
Getting yourself ahead of the competition on HARO requires constant monitoring for relevant queries. In addition, reaching out to journalists, creating content, and making any necessary updates are also necessary.
These steps can require both time and expertise — something every business may not have under its belt. Relying on experts to monitor the platform and reach the right journalists or outlets is a good idea.
Creating the Right Pitches with Guidelines
There are two layers when it comes to pitching — the quality of the pitch and whether it’s adhering to HARO’s guidelines.
Since journalists receive tons of pitches, the pitching quality is paramount. It must be packed with valuable information, free of fluff, and absolutely on point. Only then does a pitch have a higher possibility of catching their attention.
Sites and Publications Our Clients Have Received Mentions From
Thanks to our link-building services, our clients have had their brands mentioned on reputed sites and publications like:
Why Choose Desire Marketing for HARO Link Building?
So, what unique advantages can Desire Marketing offer to your business?
Industry-Leading Experts
We realize the value of experience and expertise. That’s why our content development, research, and outreach teams consist of leading experts from the industry.
As a result, we provide you with the highest quality content and pitches. These will likely catch the viewer’s attention and earn valuable backlinks and mentions.
Highly-Focused Research
You can either focus on reaching out to tons of journalists or focus on the quality of the right ones. Desire Marketing prefers the latter. To do so, we first extensively research your business, the industry it belongs to, and the target demographic.
The results of this research allow us to determine the perfect journalists or outlets to reach out to. And thanks to the relevance and focus on quality, you always have a higher chance of earning backlinks with us.
Transparent and Scalable Plans
Desire Marketing’s pricing strategies are incredibly flexible for all sorts of businesses or brands. Moreover, we custom-tailor our services surrounding the needs of your business and its niche.
Hence, you can scale the link building services up or down whenever need be. In addition to the already-affordable pricing tiers, there’s not much you can go wrong with!
Personalized Pitches
A pitch needs to prove your expertise and willingness to provide quality answers to a reporter’s queries. Therefore, it has to be highly personalized to the query and focus on the pain points.
Our pitches are developed with the query in mind. As a result, they’re highly relevant, provide valuable insights into the industry, and are sure to catch the receivers’ attention.
Ethical, White-Hat Link Building
Desire Marketing believes in working for the long run. Every link building strategy we implement for your business therefore follows strict ethics. This also allows us to ensure that the results of our link building process last you for a long time. It also reduces the risks of penalties or negative results.
Frequently Asked Questions
Can I use HARO in conjunction with other link building services?
Absolutely. If anything, we recommend using other link building methods with HARO. Help a Reporter Out isn’t a conventional method for link building, and it’s dependent on your industries, the queries you receive, and the reporters you reach.
Hence, adding other services like guest posting, niche edits, or broken link building makes the link building campaign more versatile.
How long does HARO link building take to show results?
HARO link building is different from conventional link building methods. It often relies on how many queries your industry has, whether your target matches them, and such variables. Depending on how competitive your industry is, you may be able to see results within a few weeks to a few months.
Which businesses can benefit from HARO?
Help a Reporter Out focuses on reporters and news outlets. Since these outlets receive questions from industry experts, their readers view any businesses they mention as authorities. Additionally, these sites can often provide high quality backlinks.
Since most businesses can benefit from the added exposure and improved link profile, HARO link building is likely to aid you.