Importance of Quality Backlinks to a Website
Assuming your website have a list of high quality backlinks sprinkled throughout relevant and authoritative websites, they can ensure:
Exposure to Large, Diversified Audiences
Reaching a more extensive user base is key to increasing a site’s rankings and traffic. When relevant sites from your niche site or link your website, you gain exposure to a vast, diverse range of audience. As a result, there’s a higher chance of users visiting your website, increasing the website’s organic traffic and authority.
Send Positive Signs to Search Engines
A website with a substantial link profile sends a clear message to Google and other search engines about its authority and trustworthiness. Google looks at the links’ quality, contextuality, and relevance to gauge whether they’re worth taking into account. With a quality link profile, Google is more likely to rank you higher in its SERPs.
Brand Exposure and Authority
Along with the technical advantages you receive from search engines, quality backlinks act as proof for users as well. As your link profile grows, so does the image and awareness of your brand. This acts as a cycle — your exposure and authority go up with backlinks, which results in more backlinks and even wider exposure.
How Guest Posting Services Can Benefit Your Brand
When you publish quality content on a relevant and reputed website as an author, it can play a significant role in boosting your backlink profile.
Build Your Authority in the Niche
When guest posting is done right, it usually involves relevant websites that belong to your niche. Once your guest posts on those sites and blogs appear, search engine algorithms can determine that you’re a relevant and trustworthy website in that niche (and other similar ones). As a result, you’re likely to rank higher in relevant competitive keywords and boost your domain authority.
Bring in Traffic from Reputed Sites
Research says loyal customers of a brand are likely to trust other brands with which they build connections. Guest posting on a website puts your name on the radar for its readers — be it through author bios or contextual linking.
Once the visitors of that site discover your content, they are likely to use the hyperlinks to link back to your website.
Building Networks and Industry Relations
Guest posting works as a significant catalyst to help build a long-lasting presence in the niche and create relationships with other businesses. Since users and search engines value a brand’s presence and link profile, you can achieve that by guest posting in relevant publications or blogs.
Diversified Backlink Profile
One of the biggest factors in determining profile strength is the diversity of the backlinks. Guest posting allows you to approach and publish your content on various kinds of websites surrounding your niche. This boosts your domain authority and SEO performance as well.
Our Strategies for Guest Posting
Desire Marketing takes a unique and tailored approach to guest posting, creating quality content, and publishing it on relevant and authoritative websites.
Consultation and Research
Once you place an order to Desire Marketing, we’ll first research your brand and niche in depth. This includes the target demographic, competition, relevant websites or brands, and other crucial metrics.
This helps us curate the content to stay relevant to the target website as well as yours. The research stage also helps us shortlist suitable websites to pitch the content to — if you don’t have a list of preferred ones.
Outreach
In this stage, we’ll take your preferences and start from there — it could be URLs, anchor texts, or even websites that you want to post on. Our guest blogging specialists will work from there and present a list of suitable websites. All of these suggestions strictly adhere to your requirements and preferences.
Content Creation and Publication
Once we receive your green light, our team will move on to content creation. This stage is a mixture of two things:
- Your requirements, such as the word count, link placement, anchor texts, or content structure.
- The target website’s guidelines on the type of content they publish.
After we’re done developing the content, your content is then published on the target website!
Consistent Monitoring and White-Label Reporting
Once we’re done publishing the content, we keep a close eye on the performance metrics that quantify its effectiveness. These white-label reports will also be available to you for review and further consultations.
Testimonials from Clients
Our Clients Experience with Us – Let Them Speak for Our Quality. Hear what they have to say about their journey of partnering with us and the services we offer!
Sites and Publications Our Clients Have Received Mentions From
Thanks to our link-building services, our clients have had their brands mentioned on reputed sites and publications like:
How We Determine and Ensure Quality
It’s vital to ensure that the website you’re posting on has the necessary qualities to provide the expected returns. We rely on multiple metrics to confirm that.
DR and DA
Domain Rating and Domain Authority (developed by Ahrefs and Moz) are two of the most popular metrics to gauge a website’s performance. With the combination of these two, we can quantify a website’s backlink profile strength and its SEO performance metrics on search engines.
Organic Traffic
Looking at how many organic visits a site receives is a significant metric. A high number of organic visitors means that Google looks at it favorably and is likely to rank the site higher. This also means your guest post is expected to guarantee favorable traffic and benefit your backlink profile.
Website Trends and Presence
We also look at different performance trends to determine a site’s quality. This includes a manual review of the content, the consistency of the site’s traffic, or anchor text abuses. The website’s presence and authority in the niche are other vital metrics that we check.
These metrics help us ensure that the site’s performance is consistent and trustworthy while maintaining a significant following in the targeted niche.
Guest Post Guidelines
It’s vital to post on websites that strictly maintain quality and posting guidelines. Websites that post all forms of content and lack consistency in quality and structure aren’t the best investment for you. That’s why we cherry-pick the very best websites that maintain consistency in quality.
What Sets Desire Marketing Apart?
If you’re wondering what makes Desire Marketing stand out from the rest:
Scalable and Affordable
We offer a competitive and reasonable pricing structure for our guest posting services. Additionally, our plans are easily scalable to suit your business or website, depending on current requirements.
High-Quality In-Content Backlinks
The placement and quality of the backlinks are crucial for guest posting. We ensure that the backlinks feel naturally in place, adhere to your requirements, and encourage readers to engage and redirect them to your website. Consequently, our backlinks are far more effective than ones that appear on a sidebar or the footer section..
Staying Up-to-Date with Latest SEO Changes
Let’s face it — search engines are constantly updating themselves with one update after the other. These changes affect the efficacy of in-context link-building or content development strategies. Desire Marketing stays up-to-date on the latest technologies to make the most out of your content.
Quality Content, Quality Traffic
We prioritize both the content and traffic quality that we provide. Our in-house specialists produce top-notch white-hat content, while our blogger outreach team gets it published on target websites.
Thanks to the quality of the target blogs and sites, the traffic that’s redirected to your website also acquires that quality and relevance. This helps you gain authority and presence in the demographics that matter.
Lasting Link Placements
Guest posting is one thing, but making them last long is another. We ensure that the posts and links we create for you remain live for a sustained period. As a result, we help you maintain a strong backlink profile and achieve a higher ROI. If certain links stop performing soon after we publish them, we’ll replace them for you.
Frequently Asked Questions
How is Guest Blogging Different from Niche Editing?
Our guest blogging service provides you with unique, new content that our writing team develops from scratch, offering total control. However, niche editing involves outreaching bloggers for existing content and pitching to insert your links into their blogs or articles.
Can I Specify the Metrics for the Target Blogs for Guest Posting?
You can specify quantifiable metrics, such as a website’s Domain Authority or Domain Rating, and leave it up to us to adhere to those requirements. Desire Marketing can even provide DR 90+ links. However, we won’t cater to a change in the metrics after your orders have been placed.
Do I Require a Guest Blogging Service?
A professional guest blogging service can provide multiple benefits. Dedicated in-house teams for your guest posts, a quick turn-around period, top-notch article quality, and years of experience are some of such advantages. The assurance of quality and results can certainly be worth the investment.
Are the Guest Posting Packages Customizable for My Business?
Desire Marketing will custom-tailor every bit of its plan to best suit your business and website’s requirements. We have in-depth consultations with our clients before moving on to content creation, ensuring a process that guarantees quality content that pushes your traffic, rankings, and authority.