The king of email marketing is without question Mailchimp. It’s easy, affordable, and comes with an extensive number of features that will help you build your list fast. There are hundreds of competitors in the email marketing industry. Mailchimp is not without its competitors.
Read the top 11 BuzzSumo Alternatives.
In this article, we will share the top 11 Mailchimp Alternatives for your email marketing needs.
Top 11 Best Mailchimp Alternatives in 2024
1. Active Campaign
With ActiveCampaign, you can grow your business by automating email marketing. They have a lot of tools to help with this process and some great ones are segmentation so that emails target the right audience based on their interests or subscription forms for those who want something at regular intervals (like monthly).
You’ll also get intelligent automation that sends out messages when certain criteria are met such as having more than $10k in sales within given time periods – it’s like set and forgets! There’s even Sales Automation. Perfect Mailchimp alternatives.
Customer review
4.6 out of 5 stars
Pricing
2. EmailOctopus
EmailOctopus is a lightweight and budget-friendly email marketing platform built for creators, startups, and small businesses that want simplicity without sacrificing core functionality. Unlike feature-heavy tools, EmailOctopus focuses on affordability, transparency, and ease of use.
It offers a clean drag-and-drop email editor, visual automation workflows, landing page builder, and customizable signup forms to help you grow subscribers from day one. The platform stores and processes data in the EU (AWS), making it a strong option for businesses with GDPR compliance requirements.
On a day-to-day level, EmailOctopus stands out with its user-friendly interface and essential features such as email templates, custom fields, basic segmentation, and real-time open and click tracking. The free plan allows up to 2,500 contacts and 10,000 emails per month, which is generous for beginners, though reporting history and form limits apply.
When you need more flexibility, the Pro plan removes most limitations and gives you full control over email design, analytics, and scalability without locking you into long-term contracts.
EmailOctopus’s biggest advantage is its pricing transparency. There are no confusing tiers or hidden fees, the cost increases only with list size, making it one of the most affordable Mailchimp alternatives available. While it doesn’t offer advanced eCommerce automations, it’s more than sufficient for newsletters, content creators, and businesses that value simplicity and cost control.
Additional features include native landing pages and forms, API access, DKIM/SPF authentication, and email & live chat support, all available on a flexible month-to-month basis.
Customer review
4.5 out of 5 stars (Trustpilot)
Pricing
Free plan available (up to 2,500 contacts & 10,000 emails/month); paid plans from $9/month
3. Mailmodo
Best for: Startups, SMBs, and SaaS brands looking for powerful AI-driven automation to boost engagement, accelerate conversions, and deliver modern, high-impact email experiences.
Mailmodo is an AI email marketing software that helps you create, automate, and optimize campaigns effortlessly. From planning strategy to writing copy and building journeys, Mailmodo’s AI Agents handle it all, with no technical expertise needed. It’s the fastest way to send smart, interactive, and high-performing emails.
Key Features
- AI-powered campaign planning, journey building, and smart audience segmentation
- Optimized subject lines with high deliverability built in
- Interactive drag-and-drop AMP emails that drive higher engagement
- Auto-triggered transactional emails based on real-time user behavior
- Intelligent dashboards with advanced analytics and reporting.
Pricing
Mailmodo offers a forever-free Lite plan (500 contacts). The Pro plan starts at $79/month (billed annually) and includes a 21-day free trial.
4. Activetrail
With an inbox that can handle anything, ActiveTrail is the solution for any business looking to automate their email marketing and workflow. It makes complicated tasks easy with automated workflows all without compromising on quality or ethics. If you’re in need of a marketing solution that can provide your business with all the features it needs and integrate seamlessly into other apps, then ActiveTrail is an excellent option.
ActiveTrail’s user interface is attractive and easy to use and you can create amazing customer journeys with just a few clicks. Choose from dozens of newsletter templates or mix SMS marketing, then add an online e-commerce store for automated emails which will boost your open rate in no time.
Customer review
4.2 out of 5 stars
Pricing
How many contacts do you have?
(500 Contacts price)
5. Convertkit
ConverKit is the perfect solution for bloggers who want to expand their email lists. It offers everything from creation, management, and promotion all in one place. ConvertKit’s automation features make it easy to send targeted emails based on the user’s behavior. With an intuitive drag-and-drop email builder, you can create sequences in no time.
ConvertKit is a tool that enables email marketing management in one place. It has integrations with many popular third-party CRM software, lead generation tools like OptinMonster, or eCommerce platforms such as WooCommerce & Shopify.
Customer Review
4.7 out of 5 stars
Pricing
300 subscribers Pricing
6. Aweber
Aweber is one of the most popular email marketing services as well as one of the best Mailchimp alternatives, which can help you connect with your users and accelerate business growth. A tool to create an automated newsletter from blog posts and articles, with features like beautiful email templates for HTML newsletters. It also has smart unsubscribe management tools that allow you to track what’s going on in your lists as well as segment them by interest or other criteria.
With this software, you can run A/B split testing and autoresponders to see what works best. You’ll also have the option of managing lists or sending personalized emails out on behalf of your company’s clients with just one click.
Customer review
4.7 out of 5 stars
Pricing
7.HubSpot
Unlike MailChimp, HubSpot is an all-inclusive marketing platform that offers much more advanced functionality. When it comes to marketing, there’s nothing that can match the diverse range of features offered by HubSpot. Whether you need an email campaign and CRM integration or an automated workflow for your sales team this one-stop-shop has got what everyone is looking for.
HubSpot’s marketing automation system is designed to deliver the most personalized user experience in order to boost sales and conversions. Their email platform includes all the features you would expect, such as autoresponders and drip campaigns. It also has A/B testing so they can make your emails better for you.
They provide a variety of features that can help you grow your email list, including live chat and popups. HubSpot has a range of features that will help you get more subscribers. It seamlessly integrates with WordPress, WooCommerce, and Magento, and also supports a rich ecosystem of HubSpot-certified apps like Superjoin, which enables seamless integration between HubSpot and Google Sheets, among others.. So, it’s no wonder they are one-of-a-kind in their field.
Customer review
4.8 out of 5 stars
Pricing
8. MailerLite
With MailerLite, you can send emails to your customers with just one click. The pre-made templates and user-friendly email editor make it easy for any campaign type. Landing pages, popups, and embedded signup forms are all great options for capturing leads. With tons of customization options available to you as well as templates that can help make it easier than ever before.
This is the tool to use if you want your messages and emails delivered exactly when they should be, with personalized content that will make an impression on every user. Their powerful analytics tools allow you to measure your marketing efforts in real-time, run A/B tests and see which campaign produces greater results.
Customer review
4.2 out of 5 stars
Pricing
Unlimited free, with a $50 monthly fee.
9. Sendinblue
Sendinblue is a powerful service that helps you engage your customers and grow sales. With an easy interface, this innovative platform provides all of the tools necessary to send targeted emails as well as manage SMS campaigns seamlessly from one place.
With the email marketing platform from Sendible, you can create beautiful newsletters and automation campaigns that will make your customers feel special. You’ll also have access to live chat for instant responses on any topic. No need to launch an entire website or app just because someone asked a quick question.
Your email marketing strategy just got a lot more personal with their automated solution that lets you reach out to an even more targeted audience. The email builder is a user-friendly way to create and send emails with ease. Great deliverability ensures that your message will get where you want it to.
The email marketing platform of the company enables you to send transactional emails.
Customer review
4.5 out of 5 stars
Pricing
10. GetResponse
GetResponse is a comprehensive marketing platform that can help you grow your business. It offers email campaigns, automation tools, and responsive design for emails as well as many pre-designed templates to get started with an all-in-one solution quickly.
When you sign up for GetResponse, not only do they give access to 5K images from Shutterstock but also 50 pre-made templates and weekly email newsletters. The members have everything that one needs when creating emails which will be more appealing than ever before.
Customer review
4.3 out of 5 stars
Pricing
FREE START Up to 500 contacts
11. Drip
With the rise of email marketing, many companies are turning to Drip for their drip campaign. This service offers an easy way to reach customers with personalized emails and text messages that can be sent across multiple channels such as inboxes or mobile phones.
They specialize in allowing you to store and manage users based on their interactions with the website. Their API script collects user data, and stores it as tags or events for easy access later down the line; they also offer a Custom Field option so that each person can have their own set preferences stored about them.
They use automation to make sure they reach out at the most impactful time based on a customer’s behavior during their buying journey. You can personalize the customer experience with advanced data analysis to create custom discount codes, product recommendations, and price drop notifications.
Customer review
4.4 out of 5 stars
Pricing
$19 per month (FREE START)
What’d I Miss?
This list of Mailchimp alternatives is by no means comprehensive. I know there are many more tools that could be added to the discussion, so please let me know if you think it’s missing something.
I love hearing from readers! Please let me know your favorite tool in the comments below so I can add it to my list of tools.
I’ll be waiting for your response in the comments.
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