Communication is everywhere, whether you are starting a B2B business, connecting with leads, nurturing customers, or supporting users. WhatsApp has become an essential platform for real-time, personal interaction.
But if you’re still managing your WhatsApp messages manually, you’re missing out on the power of automation, team collaboration, and CRM integrations.
That’s where WhatsApp marketing tools come in. These tools streamline customer communication, improve team productivity, and help you close more deals faster.
WhatsApp Marketing: 6 Tools Your Business Needs
Here we’ll discuss six essential WhatsApp marketing tools your business can use to connect with customers, boost engagement, and grow sales.
1. Timelines.ai – Centralize WhatsApp Conversations for Sales & Support Teams
👉 Best for: Teams managing high-volume WhatsApp chats
👉 Ideal use case: CRM integration, multi-agent inbox, message automation
Timelines.ai is built specifically for B2B businesses and sales teams that use WhatsApp to communicate with prospects and clients. It helps you manage multiple conversations from a shared inbox, automate replies, and even integrate with CRMs like HubSpot, Pipedrive, and Salesforce.
Key features:
- Shared WhatsApp inbox for teams
- Automatic sync with your CRM
- WhatsApp message templates and automation
- Supports multiple WhatsApp numbers
2. WATI – Powerful WhatsApp API Solution for Businesses
👉 Best for: Scaling customer support
👉 Ideal use case: WhatsApp Business API + automation
WATI (WhatsApp Team Inbox) is another great tool for startups looking to leverage the official WhatsApp Business API. It’s ideal for automating notifications, customer support, and broadcast messaging.
Key features:
- Official WhatsApp API access
- Chatbot builder
- Team inbox and live chat
- Supports Shopify, WooCommerce, and more
3. Zoko – E-commerce Focused WhatsApp Marketing Tool
👉 Best for: E-commerce SaaS platforms
👉 Ideal use case: Cart recovery, broadcasts, campaigns
If your SaaS product targets online sellers or you run an e-commerce platform, Zoko is a WhatsApp and e-commerce marketing tool tailored for you. It supports WhatsApp campaigns, upselling, and even tracking abandoned carts.
Key features:
- Broadcast to customer segments
- Automate cart recovery messages
- Track campaign performance
- Integrates with Shopify and CRMs
4. Respond.io – Omnichannel Messaging for SaaS and Support Teams
👉 Best for: Multi-channel communication
👉 Ideal use case: Centralize all customer chats (WhatsApp, Messenger, Telegram)
Respond.io unifies all messaging channels, including WhatsApp, into one dashboard. For SaaS startups juggling multiple platforms, this is a great way to streamline customer support and sales conversations.
Key features:
- WhatsApp + multiple messaging platform integration
- Automation workflows
- CRM and Zapier integration
- Advanced reporting
5. 360dialog – Direct API Access for Developers and Marketers
👉 Best for: Startups that want full control over WhatsApp API
👉 Ideal use case: Build custom WhatsApp flows, alerts, and bots
360dialog gives SaaS companies access to the official WhatsApp API without jumping through too many hoops. It’s perfect for developers and marketing teams who want to create tailored automation experiences.
Key features:
- Direct WhatsApp Business API access
- Scalable pricing
- Easy integration with CRMs and chat platforms
- Partnered with Meta (Facebook)
6. Callbell – Team Collaboration for WhatsApp Sales
👉 Best for: Small-to-mid-sized SaaS sales teams
👉 Ideal use case: Assign WhatsApp chats to team members
Callbell helps you manage WhatsApp chats as a team. It’s lightweight, easy to use, and perfect for growing SaaS businesses that need to stay on top of conversations without a bulky CRM.
Key features:
- Team-based chat routing
- Supports Facebook Messenger, Telegram, and Instagram
- Real-time chat monitoring
- WhatsApp widgets for web
To Summarize
Here’s the table, comparing the WhatsApp marketing tools, what they are best for, and what their key features are for smoother communication and automation:
.
| Tool | Best for | Key Feature |
| Timelines.ai | Team needs CRM sync | Shared inbox + automation |
| WATI | Support automation | Chatbots + API |
| Zoko | E-commerce SaaS | Chat recovery + broadcasts |
| Respond.io | Omnichannel teams | Unified inbox |
| 360dialog | Developers | Direct API |
| Callbell | Sales team | Lightweight and intuitive |
Final Thoughts
Choosing the right WhatsApp marketing tool can significantly enhance your team’s productivity, lead nurturing, and overall customer experience.
If you’re a B2B startup aiming to centralize communication, automate follow-ups, or sync messages with your CRM, tools like TimelinesAI offer a powerful, plug-and-play solution.
Start by identifying your key needs, support, sales, automation, or all three, and choose a tool that integrates with your existing stack.
