Link building strategy is one of the prime game-changers in the SEO industry. Google uses this factor as a primary metric to decide whether your site is good or worst for its audience. Nobody wants anything bad for their business, right?
Today we will show you some best link building strategies that are foolproof. It means it will be under all kinds of white-hat SEO strategies. These strategies are also known as SEO outreach strategies. Just because you have to do this by spreading promotion about your content to various sites related to your niche, let’s see what is cooking!!
As days go by, Google is updating its algorithm. Gradually they are placing more importance the quality than quantity.
That’s why gathering quality backlinks is hard nowadays but not impossible. This article will show how you can execute a killer plan for creative link-building strategies.
What is link building strategy?
In clear words, we can say that Link building means getting links from websites that will redirect to your site. Sounds complex?
Okay, let’s say your niche is smartphone accessories. You write a post about taking care of gadgets to maintain their welfare. Another site whose main product is smartphone gadgets will mention your post link in their article when they find it relevant to their description.
This is what link building looks like in general. Google judges a site by this parameter mostly. How much authority site link you have, the quality of links, also if it’s relevant to your content.
The more quality and high-class links you have, there is better the possibility you can beat your competitors and rank on the first page of Google. That’s the main object, right?
The owner of Backlinko, Brian Dean, has increased his traffic by 110% by using a great SEO outreach strategy called Skyscraper.
You can’t ignore this SEO step if you want to compete with your competitors on a large scale.
Why is Link Building Strategy important for SEO Campaigns?
After reading the following information about link building, naturally, a question will arise in your mind. Why do I need link building?
The most crucial part of the search engine optimization plan is link building. Previously it was a monopoly game by authority sites. Even you had to pay for it. Cause back there quantity got more importance than quantity. But thanks to the Google Penguin update. After this update, Google prior quality over quantity. No matter how many backlinks you have, they will get no value if they are not rich in quality and relevance.
To get on the top of the mountain of Google SERP, this plan is a must. Without it, your site won’t be successful, and all your results will be in vain. Making quality content useful to the audience is the priority to make this happen and earn some real killer quality backlinks.
If you want to make your SEO strategy successful, focus on a link building campaign more than anything. Grow, nurture and spread it all over the web to supercharge your ranking game in Google.
Now we will describe one by one each best link-building strategy. We divided it by some criteria.
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1. Skyscraper Technique
This is one of the most successful strategies with proof out there. Brain Dean made 110% more traffic on his site within 14 days in 2015. To see the details about his case study, you can check this post. It is still a simple, natural, but very effective tip for SEO. Also, it can be called a creative link-building strategy. It maintains three principles.
- Find the best content for your targeted keyword. It will be the number 1 post on google’s first page. That means it holds a lot of valuable backlinks.
- Make something better than it. Write something better. More useful info, more facts, more length. But in this case, do not just overwhelm it by adding info that is not relevant. This may cause a reverse result. Add something useful in every perspective. Focus on graphic design also. It will help to engage more audience.
- Reach useful people with a proper message. Let them know you have something that can be helpful for them too. Make your approach smart. All effort would go in vain if you failed to execute this part properly.
In general, the skyscraper technique means when you find something higher, you add up something more valuable to it to make it higher and achieve your goal.
2. Guest Post Writing
Guest posting remains one of the most effective ethical link-building strategies in nowadays. By contributing valuable, insightful content to reputable websites within your niche, you not only establish yourself as an authority but also earn high-quality backlinks. These backlinks can significantly boost your SEO efforts, driving organic traffic to your site and improving your search rankings.
When engaging in guest posting, focus on:
- Targeting High-Authority Sites: Prioritize guest posts on websites with a strong domain authority (DA) and relevant audiences. Ensure the content adds value and resonates with the target site’s readers.
- Providing Unique and Informative Content: Avoid reusing content from your own site. Instead, offer fresh perspectives, detailed insights, and actionable tips that showcase your expertise.
- Linking Naturally: Incorporate backlinks in a way that feels organic. Avoid overloading the article with self-promotional links; instead, include contextual links where they fit naturally, ensuring they provide value to readers.
By maintaining high standards in guest posting, you can not only build authoritative backlinks but also strengthen your brand reputation and outrank competitors who rely on less ethical practices.
3. HARO
The word HARO stands for Help A Reporter Out. Well, this is one of the finest passive link-building approaches right now. You can charge up your link-building campaign without seeking links from author sites with her link-building strategy. HARO works like a reverse outreach strategy.
In other plans, you have to make all the approaches to others, but in HARO, journalists with tons of sources will come to you. All you have to do when they send their query email there they will throw some questions. Full fill their curiosity with much detailed info. Journalists are busy folks with lots of work on their tab, so if you can minimize their work, they will be happy to help you.
Here is a step-by-step guide on making HARO backlinks in 2023. With this strategy, you can earn a lot of backlinks that are good in quality. It will increase the organic traffic, Their subscription offers much more. To check their offer, check HARO. Their support team is awesome.
4. Broken Link Building
This strategy can also be named helping each other strategy. Sounds interesting? It is. You have to search pages with blog posts that are dead external links. Then you have to inform the webmaster about it and suggest a resource that can be replaced with old content that returns a 404 error.
Technically you are doing them a great favor by informing them. Also, it’s a great tactic for your Google ranking and a quality link. You can try this method using the Google search box to find dead links.
- Your keyword + links
- Your keywords + resources
- Keywords inurl: links
But you have to make sure you have the same content as the broken link used to direct. If you meet these criteria, you can generate many links with less effort.
5. Resource Page link building
Resource page link building is an often-overlooked but highly effective ethical strategy that can give your SEO efforts a competitive edge. Many websites maintain resource pages—curated collections of helpful links and tools relevant to their audience. By getting your site featured on these pages, you can earn valuable backlinks from authoritative, niche-relevant websites.
How It Works:
- Identify Relevant Resource Pages: Look for websites in your industry or niche that host resource pages. You can use search operators like “keyword + resources” or “intitle” to find them.
- Reach Out with Value: Once you’ve found resource pages, craft personalized outreach emails to suggest your content or tool for inclusion. Be sure to highlight the value and relevance of your resource to the page’s audience.
- Offer High-Quality Content: For your resource to be considered, it must be genuinely helpful, unique, and of high quality. Make sure your content solves a problem or offers valuable insights that others in your niche can’t.
Why It Works:
- Authority and Relevance: Resource pages are often maintained by industry experts or established websites. Getting featured here gives you a backlink from a trusted source in your niche, boosting both your domain authority and relevance in the eyes of search engines.
- High-Quality Traffic: These links also send highly targeted traffic to your website, as users browsing resource pages are often looking for exactly what you offer.
Incorporating resource page link building into your strategy not only strengthens your backlink profile but also drives organic traffic, helping you stay ahead of competitors.
6. Outreach link building
Outreach link building is a highly effective and ethical strategy that involves building relationships with relevant websites and blogs in your industry. The goal is to earn high-quality backlinks by reaching out to site owners, offering valuable content, or establishing a mutually beneficial relationship.
Here’s why this method works:
- Personalized Approach: Outreach is all about personalization. Sending tailored emails that reflect an understanding of the recipient’s website and content increases the likelihood of getting a positive response. This ethical approach avoids mass spamming and shows a genuine interest in collaboration.
- Focus on Relevance: By targeting only relevant websites with high authority in your niche, outreach link building ensures that the backlinks you obtain are both valuable and contextually appropriate. This not only helps your SEO but also maintains a natural, ethical link profile.
- Value Exchange: Whether you’re offering guest posts, expert insights, or data-driven content, outreach link building is based on providing value to the recipient. This mutually beneficial relationship fosters ethical link-building practices, as you’re contributing to the site owner’s content, not just asking for a link.
- Transparency: Outreach link building is clear and straightforward. You’re directly asking for links or partnerships without any deceptive tactics. This transparency helps you maintain a reputable image while gaining high-quality links.
By focusing on personalized, relevant, and transparent outreach, you can build a network of quality backlinks that help your website climb the search engine rankings, all while adhering to ethical SEO standards.
7. Backlinks through Infographics
This is one of the finest strategies we can ever find. Human loves visualization. If you want to express something in less time, infographics can be a great addition to your content.
An infographic is a versatile option that can generate an insane amount of backlinks from any source. You can post it in your email outreach. Use it on various forums to get a no-follow link but still valuable for organic traffic. Post it on the infographics directory, which is free, or use paid service that is 100% reliable.
An infographic needs to be made with a good guide and an attractive design. Also, you can search for brands and influencers that are under your niche; you can ask them to use them in their content. This process will become visible to many viewers; it will also generate a good amount of organic traffic and quality backlinks.
Also Read 10 Best Slack Link Building Community
8. Expert Round-up and Ask for a Link back
This is a plan you need not make the content fully by yourself but by gathering the right info in one post. Expert round-up is difficult, but the best link-building strategy is still now.
Some people call it dead, but if we look at Hubspot and Ahrefs posts about expert round-ups, we will find it very interesting. The basic expert round-up includes gathering expert quotes in your content which will be much l for your audiences. When you do so, you can ask the expert to interlink with you, and they will likely help you. But it still has some more to do than earning backlinks.
It will create a constructive relationship with the people around your niche and a good network will be built. In a nutshell, we can say that it won’t help you build links directly but will make some real impact, increasing the flow of build linking.
Most Popular
9. Niche edits or Link Insert
One of the most advanced outreach link building strategies. Well, for now, it seems a broad plan to execute, but it is much more fruitful. Niche edit means inserting your post link in an author site of your niche post related to yours. Make sure the post is old and has good organic traffics. Find the exact content on which you want to put your link. Ask the webmaster about it and make sure your content is worth their intent.
Broken link building is a branch of Niche edits. It is also known as curated links. This strategy is quite popular because many websites don’t welcome guest posts, but they accept niche edits or placement of your link. It helps to affect audiences and juice up a huge amount of backlinks for you. There is no doubt about the quality as they come from an authority site.
10. Link Swap
Link swap or link exchange is kind of prohibited but still a worthy strategy as a better SEO link-building strategy. It’s like you promote me; I will promote you. In the end, we will both get a good amount of links. Ahrefs did a nice study on it. You can check it. It is also known as reciprocal links.
Link swap is tricky and dangerous. Overdoing it can cause your site penalization by Google. The main base is your content. Make your content relevant and make sure that you approach with a proper plan so that it won’t look like you are not only linking your content for links but also for the welfare of the visitors.
11. Spy on your competitors
Success is not always constant. It transfers from person to person. The moment you step down into the SEO sector, the competition starts. But as an SEO expert, it is a good practice to observe your competitor. Make a list of the lackings they have. Work on it and get some real-time output.
12. Build your own Brand
One of the most effective long-term link-building strategies is to focus on building your own brand. A strong, recognizable brand naturally attracts links because people want to associate with credible and authoritative companies. When your brand is well-established, other websites are more likely to mention and link to your content, products, or services, as they view you as a leader in the industry.
How to Build Your Brand for Link Building Success:
- Create High-Quality, Unique Content: Focus on offering valuable insights, tools, or resources that can’t be found anywhere else. When others see your brand as a go-to resource, they’ll start linking back to you.
- Be Active on Social Media: Engaging with your audience and other influencers can increase your visibility. This not only boosts your brand’s presence but also encourages others to link to your website.
- Leverage PR and Media Exposure: Publishing press releases or getting featured on high-authority platforms can enhance your brand’s reputation and build authoritative backlinks at the same time.
By establishing a powerful brand, you set the stage for natural, organic link-building opportunities that give you a competitive advantage
13. Press releases
Press releases can be an effective and ethical way to build high-quality backlinks while also promoting your business achievements or important news. Here’s how to leverage press releases for link building:
- Newsworthy Content: Ensure your press releases contain genuinely newsworthy information about your company, such as product launches, significant milestones, or industry achievements.
- Distribution Channels: Use reputable press release distribution services to reach a wide audience of journalists and news outlets.
- Optimized Content: Include relevant keywords and links to your website naturally within the press release text.
- Multimedia Elements: Incorporate images, videos, or infographics to make your press release more engaging and shareable.
- Follow-up: Reach out to journalists or bloggers who might be interested in your news, offering additional information or interviews.
- Consistency: Regularly release newsworthy updates to maintain a steady flow of potential backlinks and media coverage.
- Quality Over Quantity: Focus on creating fewer, high-quality press releases rather than frequent, low-value ones.
Remember, the primary goal of a press release is to share important news. While link building is a beneficial side effect, it shouldn’t be the main focus. Always prioritize providing value to your audience and maintaining journalistic integrity.
14. Create Link Bait
Link bait refers to content specifically designed to attract backlinks. When done ethically, it’s an excellent way to boost your SEO efforts. Here are some tips for creating effective link bait:
- Produce high-quality, original content: Create resources that are so valuable that other websites naturally want to link to them. This could include:
- Comprehensive guides
- Original research or surveys
- Infographics or data visualizations
- Tools or calculators
- Stay current: Create content around trending topics or breaking news in your industry. Be among the first to provide in-depth analysis or commentary.
- Solve problems: Develop content that addresses common issues or questions in your niche. Tutorials, how-to guides, and troubleshooting resources can be excellent link bait.
- Use controversy wisely: Present well-researched, balanced views on controversial topics. This can spark discussion and attract links, but be careful not to be inflammatory or disrespectful.
- Leverage storytelling: Create compelling narratives or case studies that resonate with your audience and inspire sharing.
- Optimize for shareability: Ensure your content is easy to share on social media platforms, increasing its visibility and likelihood of attracting backlinks.
Remember, the key to ethical link bait is to focus on providing genuine value to your audience. Your primary goal should be to create content that people want to link to because it’s helpful, informative, or entertaining – not just to accumulate backlinks.
15. Make Long-Term Collaborations
Forming long-term collaborations with other businesses or content creators in your industry can be a powerful and ethical link building strategy. These partnerships go beyond one-off guest posts or backlink exchanges, creating ongoing opportunities for mutual benefit. Here’s how to approach this:
- Identify potential partners whose audience and content align well with yours, but aren’t direct competitors.
- Reach out with a proposal for collaboration, emphasizing the mutual benefits.
- Develop a content plan that allows for regular cross-linking opportunities.
- Consider joint content creation, co-branded resources, or collaborative research projects.
- Maintain the relationship through consistent communication and delivery of value.
Long-term collaborations not only provide sustained link building opportunities but also help in building authority, expanding your network, and creating more diverse content for your audience.
Key Point Before Creating an Authority Backlink
# Review the linking website’s health.
Well, there is no direct answer to this fact. But it is a very necessary step to check the website’s health. We can determine it by checking the following facts:
- Check Traffic and Organic keywords
There will be a few good backlinks without good traffic. Again we need to research our keyword and compare it with the website we target to get quality backlinks. If the traffic is good and the keyword generates a good amount of organic traffic monthly, that website can be your association for building good-quality links. Ahrefs or Semrush has good tools to check these facts with proper graphs.
- Check Link Profile
A referring domain, also called a linking domain, refers to a website that links to another site within the backlink profile you examine. Every referring domain can have one or more links to a website. The ratio of Dofollow and Nofollow links needs to be maintained balanced.
# Review their relevancy
If you are writing about dogs, for example, gradually, you are earning links from site-related fishing. Is that make any relevance? I don’t think so. Make sure the source has actual relevance according to your niche. Otherwise, your months-long labor can go wasted.
In SEO, link building strategy is one of the most sensitive strategies of all. It makes sure your site’s purity toward Google. Also, it is a great SEO outreach strategy with many versatile ways to perform. We provide these kinds of link-building services for your site SEO. It will help you produce organic traffic for your website and gather great power up for your rankings.
