The Challenge:
Our client, an established SaaS company specializing in automated software testing, approached us with a clear problem: stagnant organic growth. Despite having a strong product and an active blog, their organic traffic was stuck at 9K monthly visitors.
They needed a focused strategy to break through this stagnation, improve search rankings, and drastically increase organic traffic. This is where our targeted link-building and SEO expertise came into play.
The Solution:
After several strategy calls with the client, we proposed a robust link-building campaign aimed at acquiring high-quality backlinks from authoritative SaaS and agency websites. Our primary goal was to build backlinks that would not only improve their domain authority but also drive traffic directly from relevant, high-traffic posts. We also advised the client to consistently produce high-quality content to complement the link-building efforts.
Key Elements of the Strategy:
- Link-Building Campaign:
- Total Links Built: 575 high-quality backlinks over 23 months.
- Backlink DR Range: We secured links from websites with Domain Ratings (DR) between 50 and 93.
- Link Acquisition Techniques:
- 80% Niche Edits/Link Insertions
- 20% Guest Posts
- Notable Links: Hubspot.com, Namecheap.com, G2.com, Bigcommerce.com, Opencart.com, Flippingbook.com, Envato.com, and many more.
2. Anchor Text Strategy:
We crafted an anchor strategy to focus on the client’s top 25 traffic-driving keywords. The strategy was structured as follows:
- 60% of links to blog pages to improve content visibility and keyword rankings.
- 30% of links to key landing pages to drive conversions.
- 10% of links to brand mentions to increase brand awareness.
3. Content Strategy:
We noticed the site had great potential but lacked the content volume required to dominate in competitive niches. Based on our recommendation, the client increased their content production, publishing 40+ high-quality blog posts per month. This created more internal linking opportunities and a stronger foundation for our link-building efforts.
The Results:
Our combined efforts yielded exceptional results over the 23-month period:
- Organic Traffic Growth: Increased from 9K to 256K monthly visitors, a staggering 2670% growth.
- Keyword Rankings: The number of ranking keywords grew by over 300%, with many high-intent keywords ranking on the first page of Google.
- Domain Rating: The site’s DR improved from 45 to 62, further solidifying its position as an authority in the automated testing niche.
- High-Quality Backlinks: 98% of the backlinks we built were dofollow, providing valuable link equity that helped propel the client’s SEO performance.
Tactical Breakdown:
- First 3 Months:
We focused on stabilizing the traffic. By building 25 high-quality backlinks per month from authoritative sources, we halted the client’s traffic decline within the first few weeks and saw the first signs of traffic recovery. - Month 4–12:
Once the site’s traffic began trending upward, we ramped up the number of monthly backlinks to continue building momentum. With consistent link acquisition and new content being published, organic traffic steadily climbed each month, crossing the 100K visitor mark by Month 12. - Months 13–23:
In the final phase, we maintained a steady flow of backlinks (25 per month), targeting more competitive keywords. By Month 23, the site hit 256K monthly visitors, and many of the target keywords had secured top positions on Google.
Conclusion:
This case study is just one example of how targeted link-building, combined with a strong content strategy, can drive exponential organic growth. By focusing on acquiring high-quality links from authoritative websites and aligning our efforts with content production, we were able to transform the client’s SEO performance, leading to impressive traffic and ranking gains.
If you’re ready to take your SEO to the next level, let’s talk. Whether you’re struggling with stagnant traffic or need help building quality links, we can craft a strategy that works for your business.
