In just 8 months, our team helped Slazzer, a graphics-related SaaS company, recover from a significant traffic drop and achieve an impressive 1066% organic traffic growth.
Through a carefully planned backlink strategy and content optimization, we increased their traffic from 1 million to 2.5 million and strengthened their site’s domain authority (DR) by building high-quality backlinks.
Client Background:
- Business Model: Graphics-related SaaS company.
- Initial Traffic: 1 million monthly visitors.
- Traffic After Optimization: 2.5 million monthly visitors.
- Timeframe: January to August (8 months).
The Challenge:
Slazzer approached us after experiencing a severe traffic drop—losing nearly 80% of their website visitors. With the site’s traffic in freefall and their previous strategies failing to deliver results, they needed a solution to not only stabilize but also grow their organic presence.
Our Approach:
1. Link-Building Strategy
- Backlinks Built: 240 high-quality backlinks over 8 months.
- DR Range of Links: DR75–DR95 (high-authority sites).
- Link Acquisition Techniques:
- 90% through niche edits/link insertions.
- 10% through guest posts.
We focused on acquiring backlinks from relevant, high-traffic pages, ensuring that the pages where we placed links had at least 10+ monthly traffic according to Ahrefs. This careful targeting allowed us to build authority and trust for Slazzer’s website, which ultimately contributed to the traffic surge.
2. Anchor Text Strategy
We crafted an anchor text strategy that targeted the top 10 traffic-driving keywords, optimizing for relevance and SEO impact:
- Anchor Text Distribution:
- 80% of links are directed to the homepage, as 95% of the site’s traffic naturally arrives on the homepage.
- 10% of links pointed to blog posts to strengthen the site’s overall keyword rankings.
- 10% brand anchors to maintain a natural backlink profile.
3. Content Collaboration
Though our primary focus was link building, we advised the client to increase content production to align with the SEO strategy. Initially, the site had outdated content, with minimal updates in over a year. As a result of our recommendations:
- The site owner added 10+ fresh, relevant pieces of content per month.
- Though the content quality was average, this increase in new content supported the SEO growth.
4. Gradual Link Building for Stability
To avoid sudden fluctuations in traffic, we took a consistent, measured approach to link building:
- Month 1: 35 high-quality backlinks. Within 3 weeks, traffic began stabilizing.
- Month 2–3: 30 backlinks added each month.
- Months 4–8: 30 backlinks per month for the remainder of the campaign.
By building links steadily and consistently, we ensured that the site’s traffic not only recovered but also maintained an upward trend throughout the 8-month period.
The Results:
Our efforts led to significant improvements across the board:
- Traffic Growth: 150%, from 1 million to 2.5 million monthly visitors.
- Domain Rating (DR) Improvement: DR increased from 51 to 63.
- Keyword Ranking Increase: The number of ranked keywords surged by 250%, from 10,038 to 25,681.
- Link Quality: 98% of the links we built were dofollow, and 2% were nofollow, ensuring that the majority contributed to SEO rankings.
Notable Backlinks:
We secured backlinks from well-known, high-authority domains such as:
- BigCommerce
- Namecheap
- HubSpot
- G2
- Cloudways
- Freshworks
- Forbes
- Inc.com
Conclusion:
Slazzer’s organic traffic skyrocketed thanks to our strategic backlink acquisition and careful SEO planning. In just 8 months, we helped recover their lost traffic and grew it to over 2.5 million visitors. Our focus on acquiring high-quality links, combined with a well-executed anchor strategy, delivered long-term results and solidified Slazzer’s position in the competitive graphics SaaS market.
If you’re looking to achieve similar growth for your business, feel free to reach out. Let’s discuss how we can develop a customized strategy to boost your organic traffic and help your company thrive.
Project Highlights:
- Traffic Increase: 1066% (1 million to 2.5 million)
- Domain Rating Increase: 51 → 63
- Keywords Ranking Increase: 250% (10,038 to 25,681)
- Backlinks Built: 240 high-quality links
- Time Span: 8 months
