Our client, a leading IP geolocation API provider, approached us with a challenge: to significantly improve their organic traffic and search rankings. At the start of our engagement, their site was generating 1.1K organic visitors per month.
Over the course of 23 months, through a highly targeted link-building strategy, we successfully increased their traffic to 5.6K visitors per month—an impressive growth rate that exceeded expectations given the selectiveness of the client’s strategy.
Client Background:
Business Model: IP Geolocation API
Contract Duration: 23 Months
Backlinks Built: 92
Backlinks DR Range: DR40-DR93
Link Acquisition Strategy: 100% Niche Edits/Link Insertions
Challenges:
The client faced a few specific hurdles:
- Limited Content: The site owner was not keen on publishing new content frequently. After several discussions, the client agreed to publish one high-quality content piece per month.
- Selective Link Acquisition: The client preferred a slow and steady approach to link building, emphasizing high authority links placed on homepage content only. This required a deliberate, careful process to ensure quality without rushing results.
Strategy & Execution:
- Link Acquisition Approach:
We focused on acquiring high-quality links through niche edits and link insertions on well-established SaaS and agency websites. Our efforts were centered on sites with DR40-DR93, ensuring authoritative and relevant backlinks that aligned with the client’s niche. Over the course of the campaign, we built a total of 92 backlinks. The majority of these backlinks were dofollow (95%), which contributed to the improvement in the client’s domain authority and overall rankings. - Anchor Strategy:
Given the client’s focus on branding, we used brand name anchors exclusively throughout the campaign. This helped reinforce the client’s brand identity and improve brand recognition in the search results, contributing to a gradual increase in organic traffic over time. - Traffic-Driven Link Insertions:
In addition to building links on authority domains, we strategically targeted posts that were already driving traffic. Out of the total links acquired, 15+ backlinks were placed on pages with existing traffic, amplifying the impact of the backlinks and contributing to improved referral traffic and search engine visibility. - Slow, Targeted Growth:
We adhered to the client’s request for a slow and methodical link-building process. This involved acquiring 4 backlinks per month on average, with a focus on homepage linking. This strategy allowed us to steadily increase the site’s authority while maintaining the client’s preference for quality over quantity. The results were clear—within the first few months, the traffic began to stabilize, followed by consistent growth throughout the 23-month campaign. - Content Collaboration:
Although the client initially resisted adding content, We made several requests to site owner to add few contents per month but he refused so the growth is much more less. You can count it one page website.
Results:
By the end of the 23-month period, we successfully increased the client’s traffic from 1.1K visitors to 5.6K visitors per month—a substantial improvement considering the deliberate pace of the campaign and the client’s strict quality requirements.
- Total Traffic Growth: From 1.1K to 5.6K per month
- Domain Rating Increased: From DR40 to DR 66
- Organic keyword increased: 500 to 2k
- Backlink Quality: 95% dofollow, 5% nofollow
Example of Links Acquired:
Fiverr.com, Hostinger.com, Hubspot.com, Namecheap.com, G2.com, OpenCart.com, BigCommerce.com, FlippingBook.com, Envato.com
Conclusion:
This case study demonstrates the power of consistent, high-quality link-building, even with a selective client and limited content production. By adhering to the client’s preferences and focusing on authoritative link insertions, we achieved a remarkable increase in organic traffic and search visibility.
If you’re looking to achieve sustainable, long-term growth for your business through expert link-building strategies, feel free to reach out. Let’s discuss how we can help elevate your SEO strategy and drive measurable results for your business.
