Best Email Marketing Software for Shopify Stores

When it comes to email marketing for Shopify, having the right software can make all the difference in driving conversions and building loyal customer relationships. Whether you’re just launching your online store or scaling up, choosing the best email marketing tool tailored to Shopify can help automate campaigns, recover abandoned carts, and increase revenue effortlessly.

Why Email Marketing Is Essential for Shopify Stores

Shopify is one of the most popular eCommerce platforms in the world, powering millions of online businesses. Its user-friendly interface, app integrations, and scalability make it a go-to choice for both small businesses and large brands.

However, simply launching a store on Shopify isn’t enough. You need consistent engagement with your audience—and email marketing is one of the most effective ways to do that. It allows you to:

• Send targeted product recommendations
• Automate post-purchase follow-ups
• Run seasonal campaigns
• Recover lost sales with abandoned cart emails

To do this efficiently, you’ll need email marketing software that seamlessly integrates with Shopify and supports automation, segmentation, analytics, and high-converting templates. Additionally, using reliable email verification tools ensures that your messages reach valid inboxes, helping you maintain high deliverability rates and avoid spam filters.

7 Best Email Marketing Sowtwares for Shopify Stores

Here are the top platforms that excel in email marketing for Shopify:

1. Klaviyo

Best for: Advanced automation and Shopify-native features.

• Deep Shopify integration
• Pre-built automation templates
• Real-time segmentation
• Great for scaling stores

2. Omnisend

Best for: Multi-channel marketing with a focus on email and SMS.

• Drag-and-drop editor
• Built-in pop-ups and forms
• Abandoned cart recovery
• SMS + email workflows

3. Mailchimp

Best for: Beginners and small Shopify stores.

• Easy to use interface
• Pre-designed email templates
• Basic automation features
• Limited free plan

4. Privy

Best for: Converting visitors into subscribers.

• Pop-up and exit-intent forms
• Email and SMS options
• Great for collecting leads
• Lightweight automation

5. ActiveCampaign

Best for: Advanced marketers needing deep segmentation.

• Smart automation workflows
• In-depth analytics
• CRM features
• Steeper learning curve

6. ConvertKit

Best for: Creators and content-based stores.

• Visual automation builder
• Subscriber tagging
• Limited templates
• Great for digital product sellers

7. Drip

Best for: Shopify stores with a strong focus on personalization.

• E-commerce tailored features
• Behavior-based workflows
• Strong segmentation tools
• Pricey for smaller stores

Final Thoughts

Choosing the right platform for email marketing for Shopify isn’t just about sending newsletters—it’s about building lasting relationships, maximizing every customer interaction, and scaling your eCommerce business efficiently.

Whether you’re launching your first store or running a fast-growing Shopify brand, email marketing remains one of the highest-ROI tools in your arsenal. With the right software, you can:

• Recover abandoned carts automatically
• Send personalized product recommendations
• Re-engage past customers with targeted offers
• Automate post-purchase follow-ups
• Segment your audience for more relevant messaging

Each email marketing tool listed above offers unique strengths—some are better for beginners with simple needs, while others cater to advanced users who want full control over automation and analytics. Take the time to assess your business goals, budget, and technical needs before choosing the best fit.

The right email marketing platform can become your silent sales machine—working 24/7 to grow revenue and build brand loyalty. Don’t leave money on the table. Explore your options today and invest in a solution that grows with your Shopify store.

Related Reading: As your Shopify store grows, you may need to invest in custom development to optimize workflows or integrations. Don’t miss our guide on the Software Development Services for Your Business to future-proof your operations.

FAQs About Email Marketing for Shopify