It’s so easy to get lost in the quest for profit-making that you completely forget about your clients. But your clients are the source of your profits, reputation, and overall business success. To be distanced and alienated from your clients means giving the advantage to those one or many competitors who do listen to customer feedback and make changes accordingly.
Given how fierce the competition is today, just reading what your clients say about you on review platforms is not enough. You need active and proactive listening so that you can address customer needs even before they are voiced.
In this article, we have put together some of the best customer feedback tools that can help you collect, analyze, organize, respond to, and act upon customer feedback promptly and effectively.
What to Look for?
Here are some important factors to consider when choosing a customer feedback tool. Ensure it:
- Gathers feedback from all your customer channels in one place.
- Uses AI to automatically analyze and tag what customers are saying.
- Integrates seamlessly with your existing tools like Slack and Jira.
- Makes it easy to “close the loop” and follow up with your users.
- Features an interface that your team won’t hate using every day.
- Has a pricing model that scales fairly as your company grows.
And the real secret: Look for one that ties feedback directly to revenue.
A Quick Overview of the Best Customer Feedback Tools
| Feature | Trustmary | SurveySparrow | HubSpot Service Hub | AskNicely |
| AI Capability | Uses Trustmary AI to turn feedback and reviews into actionable insights and reports. | Uses CogniVue to convert feedback into data with the help of deep analytics. | Comes with the Breeze Customer Agent, an AI agent that helps with customer inquiries 24/7. | Comes with an AI analysis tool (NiceAI) that saves hours of manual analysis. |
| Key Survey Metrics | Offers specialized forms for NPS, CSAT, Star Ratings, Google Reviews, and Video Reviews. | Its CX Suite includes measurement for CSAT, CES, and NPS. | Allows you to create unique health scores in the Customer Success Workspace. | Includes NPS software, CX management software, CX surveys, and feedback management. |
| Distribution & Integration | Distributes surveys through email, SMS, QR codes, links, and website embeds. | Enables businesses to distribute surveys via Email, Website, WhatsApp, SMS, App, and Offline. | Can build complex call flows with interactive voice response phone trees. | Aims to empower your team within the systems they already use via an API. |
| Key Differentiator | Delivers 2-4 times more responses than traditional surveys and collects reviews in the same flow. | Comes with an executive dashboard for visual KPIs and real-time insights. | Enables you to manage tickets with smart routing and custom views. | Claims to help clients get a “ton more” Google reviews. |
Top Tools for Collecting and Analyzing Customer Feedback
If you want to better connect with your customers and understand their needs, here are the top customer feedback tools.
Trustmary
Trustmary is a top-rated platform for collecting, analyzing, and showcasing customer feedback. It is used by over 1800+ companies and rated by 2924+ customers.
Key Features
- Allows businesses to combine customer satisfaction measurement, open feedback, and review collection in one smart 3-in-1 survey.
- Offers specialized forms for NPS, CSAT, Star Ratings, Google Reviews, Video Reviews, and internal eNPS & HR surveys.
- Provides reliable insights into how satisfied your customers are with Net Promoter Score or a star rating question.
- Makes feedback and review collection an automated process and distributes surveys through various channels, including email, SMS, QR codes, links, and website embeds.
- Delivers 2-4 times more responses than traditional surveys.
- Allows you to display reviews on your website and social media using tools like Google, Tripadvisor, G2, Capterra, and Yelp review widgets, as well as Social Proof Pop-ups.
- You can integrate Trustmary with your favorite CRMs, Marketing Automation Systems, and Content Management Systems.
Uses Trustmary AI to turn feedback and reviews into actionable insights and reports.
SurveySparrow
SurveySparrow is an AI-Powered CX Platform and Customer Feedback Survey Software. It offers a complete feedback solution based on three steps: Listen, Analyse, Act.
Key Features
- It uses CogniVue to convert feedback into data with the help of deep analytics.
- It comes with an executive dashboard for visual KPIs and real-time insights.
- Offers custom fields (e.g., location or date) to segment your audience to sort your Net Promoter Score℠.
- Allows setting up alerts to get timely information on any issues the customers might face.
- Its CX Suite includes measurement for CSAT, CES, and NPS.
Enables businesses to distribute surveys via Email, Website, WhatsApp, SMS, App, Offline, and Spotchecks.
HubSpot Service Hub
This is a customer service software that comes with numerous features, including feedback surveys.
Key Features
- Enables managing tickets with smart routing and custom views.
- You can also track performance with SLAs and real-time analytics.
- Can build complex call flows with interactive voice response phone trees.
- Allows you to create unique health scores in the Customer Success Workspace.
- Learns from customer interactions with AI call analytics from Conversation Intelligence.
Comes with the Breeze Customer Agent, an AI agent that helps with customer inquiries 24/7.
AskNicely
AskNicely is a customer experience platform that aims to gather feedback to help improve retention and revenue.
Key Features
- Uses AI to obtain specific customer feedback and converts it into easy-to-implement actions.
- Comes with an AI analysis tool (NiceAI) that saves hours of manual analysis.
Includes NPS software, CX management software, CX surveys, feedback management, and reputation management solutions.
Summing Up
Here are some of the most effective customer feedback tools available in the digital market in 2025. Don’t hesitate and read customer feedback about these customer feedback platforms (as ironic and funny as it seems) so that you know what others are saying about the tool before you invest money and time into it.
If possible, you can also sign up for demo sessions or free trials to get an idea of what the platform looks and feels like firsthand. Remember, understanding your clients’ needs is an indispensable part of developing a product or service that finds relevance in the market and contributes to your business success. Sharing is caring, and caring is reputation, money, and success.
