Looking to boost your WooCommerce sales through email marketing?
Email marketing is a crucial aspect of any eCommerce business, and with the right tools, you can take your sales to the next level. These plugins offer a wide range of features such as automated email campaigns, customizable templates, and advanced analytics to help you optimize your email marketing strategy.
In this article, we’ll be discussing the top 10 WooCommerce email marketing plugins of 2024. Whether you’re looking for free or paid options, we’ve got you covered.
So, let’s dive in and explore the best options for your WooCommerce store.
What are Email Marketing Plugins?
Email marketing plugins are tools that help you automate and optimize your email marketing campaigns. These plugins are designed to work with your WooCommerce store, allowing you to create and send targeted emails to your customers.
With email marketing plugins, you can create and send newsletters, promotional emails, and other types of emails to your customers. These plugins also allow you to segment your email list based on customer behavior, purchase history, and other factors. This means you can send targeted emails to customers who are most likely to be interested in your products.
Email marketing plugins also offer automation features that allow you to set up email campaigns that run on autopilot. For example, you can set up a welcome email that is sent to new customers when they make their first purchase. You can also set up abandoned cart emails that are sent to customers who leave items in their cart without completing their purchase.
In addition to automation features, email marketing plugins also offer analytics and reporting tools that allow you to track the performance of your email campaigns. You can see how many people are opening your emails, clicking on links, and making purchases as a result of your emails.
The Importance of Email Marketing Plugins in WooCommerce
If you’re running an online store with WooCommerce, you already know how important it is to keep your customers engaged and coming back for more. One of the most effective ways to do this is through email marketing. With the right WooCommerce email marketing plugin, you can create and send targeted emails to your customers, promoting your products and special offers, and keeping them informed about your brand.
Here are some reasons why email marketing is important for your WooCommerce store:
- Increase Sales: By sending targeted emails to your customers, you can promote your products and encourage them to make a purchase. According to a study, email marketing has an average ROI of 3800% and can generate $38 for every $1 spent.
- Build Customer Loyalty: By keeping your customers informed about your brand and sending them personalized offers, you can build a stronger relationship with them and increase their loyalty to your store.
- Recover Abandoned Carts: With the right email marketing plugin, you can send automated emails to customers who have abandoned their carts, reminding them of the items they left behind and encouraging them to complete their purchase.
- Increase Repeat Purchases: By sending personalized emails to customers based on their purchase history, you can encourage them to make repeat purchases and become loyal customers.
With a WooCommerce email marketing plugin, you can easily create and send targeted emails to your customers, without the need for any technical knowledge. Many of these plugins offer advanced features such as automation, segmentation, and A/B testing, allowing you to create highly effective email campaigns that drive sales and engagement.
Email marketing is an essential part of any successful WooCommerce store. By using the right email marketing plugin, you can create and send targeted emails that drive sales, build customer loyalty, and keep your customers engaged with your brand.
1. Klaviyo
Klaviyo is a popular email marketing plugin for WooCommerce that offers advanced features to help you create and send targeted emails to your customers. With Klaviyo, you can create automated email campaigns based on customer behavior, such as abandoned cart reminders, product recommendations, and more.
One of the standout features of Klaviyo is its powerful segmentation capabilities. You can segment your email list based on a variety of factors, such as purchase history, browsing behavior, and more. This allows you to create highly targeted campaigns that are more likely to convert.
Klaviyo also offers a range of customizable email templates, making it easy to create professional-looking emails that match your brand. Plus, with real-time analytics, you can track the performance of your campaigns and make adjustments as needed.
Klaviyo has a free plan you can send 500 emails with this free plan. Their paid plan starting at 45$ per month and advance paid plan is 60$
Overall, Klaviyo is a great option for WooCommerce store owners who want to take their email marketing to the next level.
2. Sender
The sender of your email marketing campaigns is crucial to their success. You want your customers to recognize and trust the sender, so they will be more likely to open and engage with your emails.
With WooCommerce email marketing plugins, you can customize the sender information to match your brand and build trust with your customers. Here are some of the best options for sender customization:
- WooCommerce Follow-Ups: This popular plugin allows you to customize the sender name and email address for each email type. You can use your store name or a specific team member’s name as the sender, and set a custom reply-to address for customer inquiries.
- AutomateWoo: This popular automation plugin allows you to set up automated emails based on customer actions, such as abandoned cart reminders. You can customize the sender name and email address, and even include a custom logo in your emails.
The pricing of sender is very reasonable. You can start with a free plan and their paid plan starting at 15$ and advance plan 27$
Overall, customizing the sender information in your WooCommerce email marketing campaigns is an important step in building trust with your customers and increasing engagement.
3. Omnisend
Omnisend is another popular email marketing plugin for WooCommerce. It allows you to create and send targeted email campaigns, automated emails, and SMS messages to your customers. You can also create signup forms and popups to grow your email list.
One of the standout features of Omnisend is its automation workflows. You can create complex automation sequences based on triggers such as abandoned carts, product recommendations, and more. The drag-and-drop builder makes it easy to create these workflows, even if you have no coding experience.
Omnisend also offers a range of email templates to choose from, which can be customized to match your brand. You can also use the dynamic content feature to personalize your emails with product recommendations, discount codes, and more.
In terms of pricing, Omnisend offers a free plan with limited features, as well as paid plans starting at $16 per month. The paid plans offer more advanced features such as SMS messaging and advanced reporting.
Overall, Omnisend is a solid choice for those looking for a comprehensive email marketing solution for their WooCommerce store.
4. HubSpot
HubSpot is a popular email marketing tool that can be integrated with your WooCommerce store. It offers a range of features, including email automation, list segmentation, and A/B testing. With HubSpot, you can create personalized emails for your customers based on their behavior and preferences.
One of the key benefits of using HubSpot for email marketing is its advanced analytics. You can track your email campaigns in real-time and get insights into open rates, click-through rates, and conversion rates. This data can help you optimize your email marketing strategy and improve your ROI.
Another useful feature of HubSpot is its lead management capabilities. You can capture leads from your website and social media channels, and then nurture them with targeted email campaigns. This can help you convert more leads into customers and increase your revenue.
HubSpot offers a range of pricing plans, including a free plan for basic email marketing features. However, to access the full range of features, you will need to upgrade to a paid plan. Prices start at $50 per month for the Starter plan.
Overall, HubSpot is a powerful email marketing tool that can help you grow your WooCommerce store. Its advanced features and analytics make it a great choice for businesses that want to take their email marketing to the next level.
5. ActiveCampaign
ActiveCampaign is a powerful email marketing platform that integrates seamlessly with WooCommerce. With this plugin, you can easily create and send targeted email campaigns to your customers based on their purchase history, browsing behavior, and more.
One of the standout features of ActiveCampaign is its automation capabilities. You can set up automated email sequences that trigger based on specific actions or behaviors, such as abandoned cart reminders or post-purchase follow-ups. This can help you save time and increase conversions by delivering the right message to the right customer at the right time.
In addition to email marketing, ActiveCampaign also offers CRM and sales automation features, making it a comprehensive solution for managing your customer relationships. You can track customer interactions, segment your audience, and even score leads based on their engagement with your emails and website.
ActiveCampaign offers a free trial, as well as paid plans starting at $29 per month. While it may be more expensive than some other WooCommerce email marketing plugins, the advanced features and automation capabilities make it a worthwhile investment for businesses looking to take their email marketing to the next level.
6. Sendinblue
Sendinblue is a popular email marketing plugin for WooCommerce that offers a wide range of features for both small and large businesses. With Sendinblue, you can create and send personalized emails, automate your campaigns, and track your results in real-time.
One of the standout features of Sendinblue is its drag-and-drop email editor, which makes it easy to create professional-looking emails without any coding skills. You can also choose from a variety of pre-designed templates to save time.
Sendinblue also offers advanced segmentation and targeting options, allowing you to send personalized emails to specific segments of your audience. This can help improve your open and click-through rates, as well as your overall conversion rate.
In addition to email marketing, Sendinblue also offers SMS marketing, live chat, and CRM features. This makes it a great all-in-one solution for businesses looking to streamline their marketing and customer service efforts.
Overall, Sendinblue is a reliable and user-friendly email marketing plugin for WooCommerce that offers a range of features to help you grow your business. Whether you’re just getting started with email marketing or looking to take your campaigns to the next level, Sendinblue is definitely worth considering.
7. MailerLite
MailerLite is a powerful email marketing plugin that is designed to help you create and send beautiful emails to your customers. With MailerLite, you can easily create and send newsletters, promotional emails, and more. This plugin is perfect for businesses of all sizes, and it is available as both a free and a paid version.
One of the best things about MailerLite is that it is incredibly easy to use. The plugin comes with a drag-and-drop editor that makes it easy to create beautiful emails without any coding skills. You can also use one of the many pre-designed templates that are available to help you get started.
MailerLite also comes with a range of powerful features that make it a great choice for WooCommerce email marketing. For example, the plugin allows you to segment your email list based on a range of criteria, such as location, purchase history, and more. This makes it easy to send targeted emails to specific groups of customers.
Another great feature of MailerLite is its automation capabilities. With this plugin, you can set up automated email campaigns that are triggered by specific actions, such as when a customer makes a purchase or abandons their cart. This can help you to save time and increase your sales.
Overall, MailerLite is a great choice for businesses that are looking for a powerful and easy-to-use email marketing plugin for WooCommerce. Whether you are just getting started with email marketing or you are a seasoned pro, this plugin has everything you need to create and send beautiful emails to your customers.
8. Mailchimp
Mailchimp is a well-known email marketing platform that integrates with WooCommerce. With Mailchimp, you can create and send emails to your customers directly from your WooCommerce store. It offers a wide range of features to help you create effective email campaigns and boost your sales.
One of the best things about Mailchimp is its drag-and-drop email builder. With this feature, you can easily create beautiful and professional-looking emails without any coding skills. You can also use pre-designed templates to save time and effort.
Mailchimp also offers advanced segmentation and personalization options. You can segment your email list based on various criteria, such as purchase history, location, and behavior. This allows you to send targeted and relevant emails to your customers, which can improve engagement and conversions.
Another great feature of Mailchimp is its automation capabilities. You can set up automated email campaigns based on triggers, such as abandoned carts, first-time purchases, and more. This can help you save time and increase revenue by sending personalized emails to your customers at the right time.
Mailchimp offers both free and paid plans. The free plan allows you to send up to 10,000 emails per month to up to 2,000 subscribers. The paid plans offer more advanced features, such as A/B testing, advanced segmentation, and more.
Overall, Mailchimp is a great option for WooCommerce store owners who want to improve their email marketing efforts. With its user-friendly interface, advanced features, and affordable pricing, it’s definitely worth considering.
9. MailPoet
MailPoet is a popular email marketing plugin for WooCommerce that offers a range of features to help you create and send professional-looking newsletters, automated emails, and more. With MailPoet, you can build your email list, design beautiful emails, and track your results all from within your WordPress dashboard.
One of the standout features of MailPoet is its drag-and-drop email editor, which makes it easy to create custom email templates without any coding skills. You can choose from a range of pre-designed templates or create your own from scratch. MailPoet also offers a range of design elements, including images, buttons, and social media icons, to help you create eye-catching emails that engage your subscribers.
MailPoet also includes a range of automation features, including welcome emails, abandoned cart reminders, and more. You can set up automated campaigns based on specific triggers, such as when a customer makes a purchase or abandons their cart, to help you drive more sales and engagement.
In addition to its email marketing features, MailPoet also includes a range of WooCommerce-specific features, including the ability to send emails based on customer behavior, such as when a customer makes a purchase or leaves a review. You can also use MailPoet to create targeted email campaigns based on customer data, such as their order history or product preferences.
Overall, MailPoet is a powerful email marketing plugin for WooCommerce that offers a range of features to help you grow your email list, design beautiful emails, and track your results. Whether you’re just getting started with email marketing or you’re looking for a more advanced solution, MailPoet is definitely worth checking out.
10. Constant Contact
Constant Contact is a popular email marketing plugin that is compatible with WooCommerce. It allows you to create and send professional-looking emails to your customers, and track the success of your campaigns.
With Constant Contact, you can choose from hundreds of customizable email templates, or create your own from scratch. The drag-and-drop editor makes it easy to add text, images, and links to your emails. You can also segment your email list based on customer behavior, demographics, and interests, to ensure that your messages are targeted and relevant.
One of the standout features of Constant Contact is its reporting and analytics. You can track the success of your campaigns in real-time, and see who opened your emails, clicked on links, and made purchases. This information can help you refine your email marketing strategy and improve your ROI.
Constant Contact offers a range of pricing plans to suit businesses of all sizes, including a free trial. The pricing is based on the number of contacts you have, and includes all of the features and support you need to get started with email marketing.
In summary, Constant Contact is a reliable and user-friendly email marketing plugin for WooCommerce. It offers a wide range of features and templates, as well as detailed reporting and analytics, to help you optimize your email campaigns and grow your business.
Key Features to Look for in a WooCommerce Email Marketing Plugin
When searching for the best WooCommerce email marketing plugin, there are several key features you should look for to ensure you are getting the most out of your investment. Here are some of the most important features to consider:
1. Email Templates and Builder
A good email marketing plugin should offer a variety of customizable email templates and a user-friendly email builder. This will allow you to easily create professional-looking emails without needing any design or coding skills.
2. Marketing Automation
Marketing automation is a crucial feature that can save you time and increase your revenue. Look for a plugin that offers automated emails for abandoned carts, welcome emails, and other triggered events.
3. Dashboard and Reports
A comprehensive dashboard and reporting system will allow you to track your email campaigns’ performance and make data-driven decisions to improve your results.
4. Customization and A/B Testing
The ability to customize your emails and perform A/B testing will help you optimize your campaigns and increase your conversion rates.
5. CRM Integration
Integrating your email marketing plugin with your CRM will allow you to segment your email list and send personalized emails to specific groups of customers.
6. Popups and Forms
Popups and forms are effective ways to grow your email list and capture leads on your website. Look for a plugin that offers customizable popups and forms to match your brand’s look and feel.
7. SMS and Other Channels
In addition to email, consider a plugin that offers SMS and other channels to reach your customers where they are most active.
8. Analytics and Google Integration
Analytics and Google integration will allow you to track your email campaigns’ performance and measure your ROI accurately.
9. Transactional Emails
Transactional emails, such as order confirmations and shipping notifications, are essential for providing excellent customer service and building trust with your customers.
10. Personalization and Checkout Integration
Personalization and checkout integration will allow you to create a seamless customer experience and increase your conversions.
Overall, finding the right WooCommerce email marketing plugin can greatly improve your email marketing campaigns’ effectiveness and save you time and money in the long run.
How to Choose the Right Plugin for Your WooCommerce Store
Choosing the right email marketing plugin for your WooCommerce store can be a daunting task. With so many options available, it’s important to consider your specific needs and goals before making a decision. Here are a few factors to consider when choosing the right plugin for your store:
1. Features
Consider the features that are most important to you, such as email segmentation, A/B email campaign testing, and product recommendations. Look for a plugin that offers the features you need to meet your marketing goals.
2. Pricing
Consider the pricing of the plugin and how it fits into your budget. Some plugins offer free plans with limited features, while others require a monthly subscription. Make sure you choose a plugin that offers a pricing plan that fits your budget.
3. Integration
Consider the integration of the plugin with your WooCommerce store and other tools you use. Look for a plugin that integrates with your payment gateway, customer service tools, and social media platforms like Instagram.
4. Customer Support
Consider the level of customer support offered by the plugin. Look for a plugin that offers excellent customer support, including live chat and email solutions, to help you quickly resolve any issues you may encounter.
5. Reviews and Ratings
Consider the reviews and ratings of the plugin from other users. Look for a plugin with positive reviews and high ratings to ensure that it is a reliable and effective option for your store.
By considering these factors, you can choose the right email marketing plugin for your WooCommerce store that will help you increase sales, revenue, engagement, and customer loyalty.
Conclusion
In this article, we have covered the 10 best WooCommerce email marketing plugins (free and paid) in 2024. These plugins are designed to help you streamline your email marketing campaigns and boost your sales.
Whether you’re a small business owner or a large corporation, there is a plugin on this list that will meet your needs. From automation to segmentation, these plugins offer a wide range of features that will help you create effective email campaigns that convert.
One of the key benefits of using a WooCommerce email marketing plugin is that it integrates seamlessly with your online store. This means that you can automate your email campaigns based on customer behavior, such as abandoned cart reminders and product recommendations.
Another benefit of using a WooCommerce email marketing plugin is that it allows you to segment your email list based on customer data, such as purchase history and demographics. This enables you to create targeted email campaigns that are more likely to convert.
Overall, if you’re looking to take your email marketing campaigns to the next level, a WooCommerce email marketing plugin is a must-have. With the right plugin, you can automate your campaigns, segment your email list, and boost your sales.
